30 Marketing Statistics to Consider for 2020

30 Marketing Statistics to Consider for 2020

When planning any marketing plan or strategy, you need to have research to back up what you are doing planning and doing. This could come from your own experience, or from industry data.


For our weekly Marketing Fact Friday posts that we share on the ME Marketing Services social accounts, we keep up with what research is telling us about the marketing industry and its various branches (content, social media, advertising, email, etc.). We look for bits of research and statistics that are not your common stats you see everywhere. We like to find the lesser-published ones.


Here are 30 stats we’ve put together for you to consider when executing your marketing plan or strategy this year.

Social Media Statistics


Live video is becoming a vital tool for marketers, and 42% of them have already developed a strategy for Facebook Live. (Source: Sprout Social)


Facebook use among U.S. marketers is on a slight increase from 86.3% in 2018 to 86.8% in 2019. This number will likely reach 87.1% in 2020. (Source: Sprout Social)


58% of people in the U.S. say they’ve become more interested in a brand after seeing it in Facebook Stories. (Source: Facebook)



Among the 1 billion monthly active Instagram users, 90% follow a business on the platform, suggesting that Instagram users are keen on hearing from and about brands. (Source: Sprout Social)



79% of Twitter users like to discover what’s new, making it the top platform for discovery. (Source: Sprout Social)



77% of weekly Pinners have discovered a new brand or product on the platform. (Source: Sprout Social)


75% of people on Pinterest are “very interested” in new products (compared to 55% of users on other social platforms). (Source: Pinterest)


83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. (Source: Sprout Social)



LinkedIn has proven to be an effective platform for lead generation and customer acquisition. In fact, it’s 277% more effective than Facebook in generating leads. (Source: Sprout Social)


84% of people with access to the internet use social media. (Source: Hootsuite)


90% of Americans between 18-29 use social media. (Source: Pew Research)


The average social media user has 8.3 different social accounts. This number lifts to 9.4 social accounts for people aged 16-24. (Source: Hootsuite)


60% of people say they’ve watched a video on Facebook, Twitter, Snapchat or Instagram in the last month. (Source: Global Web Index)


13% of social media users say that a “buy” button would increase their likelihood of purchasing on social. (Source: Global Web Index)


Advertising Statistics

People are 26% more likely to view ads on Twitter than on any other leading platform. (Source: Sprout Social)


Global ad spend will reach $605 billion in 2020. This is a 4.2% increase from 2019. (Source: The Drum)


By 2020, businesses will spend $110 billion on digital advertising in the US. To put this statistic in context, businesses will spend more on digital advertising in the US in 2020 than on TV and print ads combined. It’s a powerful testament to the importance of digital advertising in the modern marketing mix. (Source: eMarketer)


Email Marketing Statistics

91% of shoppers want to hear from companies they do business with via email. (Source: Sleeknote)


40% of marketers say proving the ROI of their marketing activities is their top marketing challenge. (Source: HubSpot)


Welcome emails have an average open rate of 82%. (Source: GetResponse)


54% of all emails are classified as spam. (Source: Statista)


More than half of us even check our email before doing anything else online. (Source: OptinMonster)


Search Marketing Statistics

Calling is the most popular next action for many consumers running Google searches. (Source: LSA)



Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic. (Source: Google)


43% of eCommerce traffic comes from organic Google searches. (Source: Wolfgang Digital)


Companies that blog get 55% more web traffic. (Source:WPForms)


Other Marketing Statistics

When asked about conversational marketing, 82% of consumers expect a response within 5 minutes via online live chat. (Source: Drift)



90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions. (Source: Dimensional Research)


Customer testimonials and case studies are considered the most effective content marketing tactics. (Source: B2B Content Marketing Trends Report)


Product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers. (Source: eMarketer)



How do you use marketing research and statistics in your marketing plans and strategies?



Mandy Edwards is the founder of ME Marketing Services, a marketing company specializing in digital & social media marketing located in Statesboro, Georgia. A proud graduate of the Terry College of Business at the University of Georgia she has a thorough marketing background of 18+ years. In the fall you can find her along with her family at Sanford Stadium cheering on their beloved Georgia Bulldogs. Mandy has been mentioned in Forbes, named to the Statesboro Herald’s Top 20 under 40, has been ranked as a Top 100 Social Media Power Influencer by StatSocial and is a Sprout Social All-Star Elite. In 2016 she was recognized as a member of the University of Georgia’s top 40 Under 40 Alumni.




Why I Stopped Blogging for 6 Months

Hello! Let me introduce myself. My name is…


I’m sure you’ve noticed, but I haven’t posted a blog article is almost six months. I talk to clients about the importance of blogging and how it can help their business, yet I stopped doing it.




My heart just wasn’t in it.


I had a punch to the gut towards the end of 2017 when my father passed away and it took until about February or March of 2018 for me to really come out of the fog I had been in that previous five to six months. When that fog lifted, my priorities shifted. And with my business, that included my blogging.


I trucked along blogging the first part of 2018 and then got to the point where I was just recycling and updating old posts because I just did not feel I had anything new to say that someone else was not already saying. So around July, I just stopped. I figured why reinvent the wheel if it was already rolling.


But I missed it.


Blogging (writing) is a great exercise in getting out what you want to say. I can write out my thoughts better than I can say them (and also not stumble over my words, which I have a problem doing). Blogging gave me a platform to help other businesses – and help Google come back to my site over and over. Thanks to my Revive Old Post plug-in, older posts continued to be shared on my Twitter account so traffic still came, but nothing new ever published.


Social media news came and went and I just shared other’s content instead of my own. I mean, seriously, how many times can people report on an Instagram change or another Facebook data breach? It’s like beating a dead horse with a stick. People are going to go to the sources they are used to – I know I do.


That brings me to January 2019. I start this year with a renewed spirit and focus on the business, and more importantly, my blog.


So, welcome back to the blog, where you’ll see a new post every other Tuesday, and let’s rock 2019!


Mandy Edwards is the founder of ME Marketing Services, a marketing company specializing in digital & social media marketing located in Statesboro, Georgia. A proud graduate of the Terry College of Business at the University of Georgia she has a thorough marketing background of 17+ years. In the fall you can find her along with her family at Sanford Stadium cheering on their beloved Georgia Bulldogs. Mandy has been mentioned in Forbes, named to the Statesboro Herald’s Top 20 under 40, has been ranked as a Top 100 Social Media Power Influencer by StatSocial and is a Sprout Social All-Star Elite. In 2016 she was recognized as a member of the University of Georgia’s top 40 Under 40 Alumni.

The Struggles with Being “You” in Your Business

“There is nothing more beautiful than seeing a person being themselves. Imagine going through your day being unapologetically you.”  – Steve Maraboli.


Easy enough, right?


A while back I wrote about how to be more “you” in your business. Now that you’ve found a way, I imagine you might be finding an element of struggle with it. Being yourself in your business is not an easy task. There are roadblocks you are going to come up on and unpleasant discussions will creep up fast. Despite any bad there may be in being yourself, nothing can trump the feeling that comes with knowing who you are, knowing you are being genuine, honest and authentic in your business. There are four struggles I see with being “you’ in your business –

Struggle #1 – Will I be taken seriously?

This is something all business professionals deal with. Depending on the industry you work it, if you’re too rigid, then you’re a <expletive>. If you’re too fun or out-going, you’re seen as a flake. What you need to do is look at who you are. Don’t force yourself to be someone you’re not – you will only end up miserable. Do keep in mind your workplace – you want to be taken seriously, so you still need to conduct yourself in a professional manner, but you can do that and still be yourself by –

  • Being honest – don’t EVER lie.
  • Have fun, but still be serious and get the work done.
  • Respect those in authority positions. Don’t treat your boss like he’s your drinking buddy (even if he/she is after hours).


Struggle #2 – Will it be seen as “bad marketing” and hurt my brand?

There are some individual brands (think: celebrities) that attempt to “be themselves” to the point you can see right through the publicity stunt. Being yourself will only attract the ones you want to work with and deter the ones you don’t want. If you are genuine, people will see that and work with you because of it. Rarely is being yourself seen as “bad marketing.”


“Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.”  – Bernard M. Baruch


To keep being yourself and not have it backfire or hurt you, keep these things in mind –

  • Be tactful.
  • Be conscious of who you are and what you represent. Don’t ever waver from your core beliefs.
  • Watch your language. You can still be yourself without using cliches and foul language.


My friend Brooke Ballard of B Squared Media wrote a great post about when being yourself could be seen as “bad marketing.” I suggest you check it out.


Struggle #3 – Will people find me offensive?

This is something I struggle with personally. There are things I want to say or discuss publicly, but I won’t because I know I’ll offend people. Petty, yes, but you do not want to alienate your community. You can still be yourself and interject your thoughts and beliefs without offending people.


A typical cop-out is when someone says “I don’t mean to offend, but…” Almost always an offensive sentence follows. Don’t post that. Ever. I’ll be honest – when you are yourself, you will offend someone. It’s going to happen, but how you react says a lot about you as well. Don’t apologize for standing up for your beliefs (whether it’s political, religious, parenting-related, etc.), just recognize that sometimes people just have to agree to disagree. I’m not going to touch on offending someone by posting slurs and other slanderous statements. There simply is no place for that online or really, anywhere.


“Never complain, never explain. Resist the temptation to defend yourself or make excuses.”  – Brian Tracy

Struggle #4 – How do I keep from crossing the line of “too much”?

We’ve all seen the celebrities and athletes who share pictures that probably shouldn’t be shared, in the name of personal branding. Being online, there’s a temptation to reveal all. You shouldn’t, not because of bad business, but because of personal safety. It’s risky putting yourself out there – however rely on your instincts when it comes to being yourself. You’ll know what feels right and what doesn’t.


To keep from crossing the line, do the following –

  • Ask yourself if the post helps to further your business.
  • Ask yourself if your grandma would be okay with it.
  • Sense what your gut is telling you – are you leery about posting it? If you feel the slightest off about it, don’t post it.


It’s tricky to be yourself in your business. I see it as walking a tightrope – you have to be open, yet guarded. Open-minded but not abandoning your beliefs. I think I’m doing a fairly good job at it, how about you? What do you struggle with in being yourself in your business?


Mandy Edwards is the founder of ME Marketing Services, a marketing company specializing in digital & social media marketing located in Statesboro, Georgia. A proud graduate of the Terry College of Business at the University of Georgia she has a thorough marketing background of 17+ years. In the fall you can find her along with her family at Sanford Stadium cheering on their beloved Georgia Bulldogs. Mandy has been mentioned in Forbes, named to the Statesboro Herald’s Top 20 under 40, has been ranked as a Top 100 Social Media Power Influencer by StatSocial and is a Sprout Social All-Star Elite. In 2016 she was recognized as a member of the University of Georgia’s top 40 Under 40 Alumni.

The ME Marketing Content You Loved in 2017

It’s that time of year again – time to look back at the content published on this site that you kept coming back to!


I personally appreciate everyone who takes time to read the content we publish and share it across social media. We are here to help you, the business owner, and make your marketing a bit easier.

That being said, let’s take a look at the 10 top posts published in 2017…


#10 – Using Your Millennial Target Audience as the Face for Your Company

Using Your Millennial Target Audience as the Face for Your Company

In this post by one of our former interns Drennen Saunders, she shares with us some tips when using millennials as the face of your company or brand.


Read it here: https://memarketingservices.com/millennial-target-audience/


#9: Facebook Marketing 101: Where Do You Begin?

Facebook Marketing 101- Where do you Begin

Facebook Marketing can be daunting regardless if you are a pro at it or if you’ve never done it before. In this quick and easier primer, we will get your strategy off on the right path.


Read it here: https://memarketingservices.com/facebook-marketing-101/


#8: THIS is the Facebook Content Your Fans Want You to Post

THIS is the Facebook Content Your Fans Want You to Post

In this post we shared research from Facebook and Sprout Social that showed what types of Facebook content fans want businesses to post. And you need to be ready to engage.


Read it here: https://memarketingservices.com/facebook-content-fans-want/


#7: Bringing Creatives Together with Influencer Marketing

Bringing Creatives Together with Influencer Marketing

This post gives 15 items to consider when either participating in or managing an influencer marketing campaign. A recap of James Ford’s talk from the Southern C Summit.


Read it here: https://memarketingservices.com/bringing-creatives-together-influencer-marketing/


#6: If Work/Life Balance is a Myth, How Do We Manage?

work life balance

This one took LinkedIn by storm! Work/Life Balance is a myth. Not everyone can balance it all to perfection, so how do we manage? Here are tips to manage your professional & personal lives.


Read it here: https://memarketingservices.com/worklife-balance-myth-manage/


#5: Making Facebook Advertising Work for Your Business

Making Facebook Advertising Work for Your Business

Last year, I was honored to lead a Facebook Advertising Workshop at The Southern C Summit (this year myself and Louise Pritchard of Pritchard Volk Consulting are leading a joint branding and social media strategy one!). This is the summary primer of that session.


Read it here: https://memarketingservices.com/making-facebook-advertising-work/


#4: Your Business Needs a Social Media Marketing Strategy Right Now

What to Expect When Using Social Media to Market Your Business

Your business needs a social media marketing strategy before you start actively using social media for you business. Here’s why – & the data to back it up.


Read it here: https://memarketingservices.com/social-media-marketing-strategy-now/


#3: 26 Social Media Statistics to Back Up Your Strategy

26 Social Media Statistics to Back Up Your Strategy

This was originally a guest post for My Social Game Plan that I was able to post on my site as well. Given are 26 social media statistics to help support any aspect of your social media marketing strategy.


Read it here: https://memarketingservices.com/26-social-media-statistics/


#2: 8 Common Social Media Marketing Mistakes & What to Do About Them

8 Common Social Media Marketing Mistakes & What to Do About Them

In this post we take a look at eight common social media marketing mistakes businesses make and our suggestions about what to do to help overcome them to get your business on track.


Read it here: https://memarketingservices.com/8-common-social-media-marketing-mistakes/


#1: 20 Facebook Statistics for 2017

20 Facebook Statistics for 2017

Go figure a post about Facebook would be #1! When Facebook hit 2 billion monthly users in the summer of 2017, we took a look at 20 Facebook statistics that shape the world’s largest social media platform, connecting the world and businesses.


Read it here: https://memarketingservices.com/20-facebook-statistics/


In 2018, we hope to bring you more content related to your marketing and social media strategies. Some may be long, some may be short, but our goal is to help YOU.


What was your favorite post on the ME Marketing blog this year? Share with us below! We’d love to know!


An Online Etiquette Refresher for Business Owners and Entrepreneurs

An Online Etiquette Refresher for Business Owners and Entrepreneurs

As of 2016, 88% of American adults use the internet and 69% of online adults now use at least one social media site. Yet, probably more than a third of them act like a buffoon online – business owners and entrepreneurs included.

When you are a business owner or entrepreneur, what you do and say online can have positive and negative ramifications on your business. Yes, you can post freely, however when you are attached to a business or you are your business, the spotlight is on you more.

I decided to update and refresh some of my online etiquette rants and considering that state of the country (and world) right now, a little reminder doesn’t hurt, however this still has a business slant to it.

So, what do you (we) need to do?

Do not ignore people.

Much like how you wouldn’t want to be ignored in real life, don’t ignore someone online. If someone takes the time to respond to something you have out there – a tweet, a Facebook post, acknowledge it. People want to feel like they matter and ignoring them tells them they don’t. Same goes for blog comments. Even if it’s a simple thank you, you’ve acknowledged it. Something else to consider – I know we all cannot stand the generic LinkedIn messages, but if someone requests a connection with you and you do not want to accept it, it’s okay to respond and tell them why.

True story: About 5 years ago, there was a local restaurant here where I live that my husband and I wanted to eat at. I looked them up on Facebook to see their hours (they didn’t have a website – I know!) and saw they were open so we went. When we pulled up, they were closed and there was a different set of hours on their door. Needless to say we weren’t happy. Being the social media person I am, I went online and left a post on their Facebook page’s wall letting them know what happened and asked them to correct the hours on their page. 24 hours later – no response. 3 days later – no response. 4 days later I went back to their page and the post had been deleted. No apology or acknowledgement, it was deleted. Talk about being mad. Up until the day it closed (which was a couple years ago), we never set foot in that restaurant. We were potential customers that they lost out on.

Moral of the story: Respond! Had they responded with something, we would have gone back to try them out and become customers.

Do not steal other people’s work.

Seriously. Plagiarism happens every day on the web. I’ve had it happen to several of my blog posts and a couple of my graphics. Friends have had theirs stolen multiple times too. Google doesn’t like it and we don’t either. There are proper ways to go about reusing published content. Contact the author and ask about their republication policy (we all have them and they aren’t all the same). It adds value to the relationship when you ask first and it shows appreciation on both sides.

True Story: I have a client who is a high-end portrait photographer. She had a fellow peer in her industry have photos she (the peer) took and posted on another photographer’s website. This thief had a family see the pictures and hired them to do their photos. When they showed up, the photographer (the thief) was asking them to help her with her camera and posing – stuff she should have already known had she taken the pictures. The family quickly found out she didn’t take the photos she saw and found out who did and hired the original photographer (my client’s friend).

Moral of the story: When you steal, you will be found out and like pop! goes the weasel, pop! there goes your business.

Act your age.

I really shouldn’t have to actually type this out, but if you’re 35, 55 or even 25, act it. A lot of people try to use social media to make themselves bigger than they are and it comes back to get them (social media professionals included). Acting your age and showing your maturity will earn you respect and authority.

A good tip to keep in mind for yourself and your staff – if it would make your grandma blush, don’t post it.

This applies to content and language. There is absolutely no place for cursing online. Same applies to language that could offend someone (i.e. racial slurs, name-calling). Think of grandma – what would she say? We’re all adults here and we need to act like it (see above). Same applies especially to business owners – there is no place for an owner to respond with that type of language to a post on their business account. Trust me, you’ll end up like Amy’s Bakery in Arizona (read about it here).

Don’t assume.

This applies to just about everything. When you see something online don’t always assume it’s real or legit. There’s a lot of spam out there and do your friends a favor and check it out before sharing it, especially on your business account. We won’t even go into fake news. It’s everywhere and you have to really check your sources because social platforms and Google are wising up to this.

This also applies to tone. In writing it’s so hard to determine the tone of the writer from mere words. For example, I could type “That’s not funny.” and mean it as either a laughing “that’s not funny” making light of something or a harsh “that’s not funny” really getting onto someone. If there is something posted you do not understand, just ask. Ask for clarification. It will save hurt feelings or misunderstandings.

Try to keep things vanilla enough that your readers/fans will understand your tone. If it’s something that may be confusing, make a video and post it!


Okay, enough with the selfies. Personally, I cannot stand them. Professionally, I just don’t get it. If it’s a part of your personal brand to post 10+ selfies each day, fine. If selfies are something you want to do for your business, just make sure they relate to why you are using social media in the first place. You do not want to hurt your brand by over-posting these. And also be careful what types of selfies you post as well. We don’t want to see a bathroom stall.

Spell check! Please!!!

There is nothing more unprofessional than misspellings and incorrect grammar. Proof everything you write BEFORE hitting the post/tweet/publish button.

I know we will all make a type here and there, we’re human, it’s going to happen. It never hurts to have a second set of eyes look over something before it goes online. Not everything has an ‘edit’ button.

Ross Gellar from “Friends” points out a popular one… (sorry, had to!)


To be honest, I could write another 3000 words about social media/online etiquette. How you (and you staff) act online says a lot about you – your character, your beliefs, even your business practices.

In a day where the negative spreads MUCH faster than the positive, we all have to be careful with what we do. say and publish online. The internet is world of mouth now. How well does your actions reflect on you as the business owner or entrepreneur? If it’s not what you want, it’s not too late to change. Take some time and look at what you are doing and write out some proactive steps to shape your actions the way you want them.

Now it’s your turn – what are best practices for social media etiquette that YOU would share?


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