Demystifying SEO – Easy Keys to Implement Into Your Online Content
Creating Online Content For Your Audience & The Search Engines
So you did it! You created an awesome looking website, have content that is valuable, and are now ready for the flood of traffic. Right?
You might want to hold on waiting for that flood, especially if you forgot one extremely important step–SEO.
Without taking a few key steps in SEO, it won’t matter how attractive your website looks, the traffic you envision will not find you.
Now before you run away, SEO is not as scary as it may sound. Intimidating, maybe, but after you learn a few easy to implement steps, you will understand the basics of getting your awesome site found!
Don’t get me wrong, there are experts out there that study SEO from the inside out and can tell you everything you want to know and then some. However, as long as you are able to implement a few key ingredients, you can easily get your site heading in the right direction.
Are you ready?
One of the most important places you need to focus your SEO efforts is through your content. With a little content tweaking, you can drastically change your SEO results.
3 Easy to Implement SEO Keys for Your Online Content
- Know your audience: Before you do anything with your SEO make sure you understand who you are speaking to. With each piece of online content, you need to know who your customers are and why they would want to read what you have to say. Your content is about them, not about YOU.
- How are they finding you: After you know who you are writing to, you need to understand how they find you. Think of it as if you are doing a Google search for your business. What would you type into the search? What words would your customers use to find what you provide. Make a list of 5 to ten keywords that you want to be found for online.
- Add keywords to your website: When your list of words is completed, you will need to go back through your online content and add the words into the pages. Any page that you want your audience to find needs to have keywords included. Make sure you include your keywords 3% of the time. Don’t use more than 3 keywords per page.
Yes, SEO can be extremely detailed and there is much more to learn, but if you are looking for a starting point, these keys are easy to implement and will result in increased traffic to your site. Add your keywords into any content you write online, including your blog, social media, and even press releases.
Whatever you do, make sure you are writing to your audience first, then write to the search engines.
Gretchen Pritts is a social media manager and online content writer, with a passion for connection! Whether she is meeting people face to face, or learning about someone through social media, she loves building lasting relationships!
Gretchen helps her clients build trust with their customers, by speaking their language and creating lasting relationships. She helps businesses who don’t have time to commit to their online growth, but want to reap the benefits of an online platform. You can find her at http://memarketingservices.com://gretchenpritts.com