It’s about 7:00am you wake up to your alarm blaring, you reluctantly slunk out of bed and begin to get ready for the day. Before you even finish brushing your teeth you receive two texts from your friends about lunch plans, and by the time you walk out of the door with a granola bar dangling out of your mouth your inbox is jam packed full of promo emails, spam, e-newsletters, and the occasional important email from your boss. As you turn on the radio you catch the end of the traffic update, and begin to listen to the news of the day. Finally to top off the morning your mother calls you to inquire about your siblings, and if you heard about Aunt Myrtle. It is nearly 9:00am and you feel like you have had your fill of information for the day.
Our society is on communication overload. We are a part of a selective, on-the-go, plugged-in community. The root of our cultural change: technology.
Technology has made it possible to access bookoodles of information, and simultaneously made it extraordinarily easy for us to ignore it. So how are organizations able to communicate to audiences that won’t even venture a glance at what they have to offer? The answer is more effective, strategic communication.
Communication is essential to connectivity, without connectivity an organization can not thrive. These six tips can help you improve your communication and form connections with your audience.
Take the time to listen: People love to talk about themselves and their opinions. The trick is actually listening to what they have to say. Analyzing and acting on the feedback you receive can transcend your communication strategies.
Be smart on how you release your information: Who is your audience? When and where are they more likely to be receptive to your messages? Throwing out a story on Facebook at noon because it’s convenient for you does not necessarily mean it is convenient for your audience. Investigating when they are most active on social media, and on which platforms they are most active will improve your reception.
Choose what information you want to communicate carefully: “Wise men speak because they have something to say; fools because they have to say something,”–Plato. Don’t be a fool. Plan out what information needs to be said, and what information you want to be said. Differentiating between the two is critical to the success of your messaging. You may be under the impression your audience won’t know the difference, but they do. Don’t become a slave to that fallacy.
Keep it simple: People do not have time to sit down and read a 10,000 word article about the environment of fire ants in the Deep South. Keeping your communication short, sweet, and to the point gives you an advantage when reaching your audience especially if they are immersed in technology and social media and constantly on-the-go.
Be Transparent: No one enjoys being lied to or not being told the whole truth. Being clear and honest with your audience is invaluable when earning their trust and loyalty.
Be Creative: Being creative in how you deliver your information will capture the eye of your audience and you will more than likely gain their respect causing them to return.
Implementing these communication tactics will improve your reach and will equip your messages when wading through the information sludge.