The holiday season is the time of year that businesses can be made or broken. Many businesses, such as retail, depend heavily on the holiday season that runs mid-November through New Year’s Day. This is one time of year that you should not skimp on the marketing! The holidays make marketing so much fun – […]
So, by now you have probably heard that LinkedIn is the largest professional networking site on the internet. It’s like Facebook for professionals. You can network, pitch, and get recommendations from your target audience all from the comfort of your own home…or your smartphone. But what can it do for your business? I am here […]
Who are you and what’s your value? Those are the two questions that consumers most often ask when stumbling onto a new brand. They want to know who you are as a company or business, and they want to know the value you bring to them. In marketing, it’s not about you. It is […]
If your grandmother used Bounty paper towels and your mama used Bounty paper towels, it’s highly probable that you are going to use Bounty paper towels. Why? It’s not about the product itself, rather more so about the heart connected to the issue. What do we call this in marketing? Personalization. Personalization is the […]
Welcome to episode 33 of You Ask, We Answer! We are taking the most popular – and most asked – questions about social media marketing and answering them each week. You can find these videos posted every Monday on our Facebook page, Instagram account, LinkedIn Company Page, Twitter account, and YouTube Channel. We’ll also […]