Last year I made the case for social media marketing for small businesses in terms of why they need to even use it. According to the 2017 Social Media Marketing Industry Report from Social Media Examiner, 92% of marketers said that social media is important to their businesses (that included business owners as well). So […]
Being transparent in your business is very important in the age of digital marketing and social media. You can Google just about anyone or anything. Dig harder and you can find the truth even if they won’t admit it. Being transparent is more than being honest, it’s building an honest relationship. As in real life […]
I want to be successful because I like to win. I’m not being arrogant, those who know me best know just how competitive I am. That competitiveness drives me to aim for success in whatever it is I’m doing. Success, for you, could mean an important job title or it could mean a lot […]
If you are not blogging for your business, you are missing out. By publishing fresh, new content on a consistent basis, you are giving people a reason to come back to visit your site. The more people to your site means more traffic, which means more opportunity to convert them into loyal fans and one […]
There are currently about 80 million millennials in the US. They have well surpassed the baby boomer population of 74.9 million. Additionally, with an annual buying power of $200 billion, it is safe to say that they are the most advantageous markets for companies to be taking a look at. However, this target market […]