As a business owner, you hope to never find yourself prepping for a natural disaster. Whether it be a blizzard, ice storm, flood, or hurricane, it’s something you are never taught to do. There isn’t a college course called “Disaster Prep for Business Owners 101” or “Managing a Business During a Hurricane 3000”. I, like […]
Are you responsible for creating and publishing the content for your business’ website and/or social media pages? If so, then you already know that creating content for your specific audience involves time and commitment – not to mention a reasonable amount of creativity. As I mentioned in a post from earlier this year, content marketing […]
“Choose a job that you like, and you will never have to work a day in your life.” -Confucius As an entrepreneur, I can honestly say that I have chosen a job I like. Yes, I do have to work. A lot. And a lot of hours. But I do work I enjoy and I […]
This will probably be the 100th post of marketing tips you’ll read this month. However, everyone can use a list of good marketing tips to keep them going. Owning a business and handling your own marketing can be fun, but tiresome as well. There’s no greater rush that promoting a business. Something just gets […]
Here are some social media statistics if you’ve ever doubted the power of social media for business: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online. Marketers spent more than $8.3 billion on social media advertising in 2015. 78% of companies […]
Here is one marketing stat that will may (or may not) surprise you… “According to a new study by computer scientists at Columbia University and the French National Institute, 59 percent of links shared on social media have never actually been clicked.” Yep. Cited in the Washington Post this summer, most people share […]
Whether you’re a solopreneur, work for a major corporation, or fall somewhere in between, there is always a good possibility that you’ll travel for business purposes. Although a lot of business is conducted virtually and online in our modern society, face-to-face meetings are often invaluable for developing and maintaining solid business relationships. Business travel slowed […]
Once you’ve decided to start your own business (or take over an existing one), you are catapulted into a world of excitement and stress. Don’t get me wrong – it’s awesome being a business owner. All the good outweighs the stress you’ll have (at least that’s what I tell myself 🙂 ). However, you […]
Today’s society is all about “what can you do for ME??” It’s a me, me, me world. “Look at me!” “I’m great!” “I get results!” Those are a lot of the phrases that are seen everyday on Facebook and Twitter. In business, and I hate to break it to you, it’s not all about you. […]
In the battle between social media users and marketers, social media platforms like Facebook and Twitter are the archers safe from the chaos, raining down arrows on the poor souls below scrambling to stay alive. Their newest blow, Facebook announced recently, is their new, enhanced News Feed filter with an algorithm that shields users from […]