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5 Easy Ideas for Creating Content Your Audience Craves

5 Easy Ideas for Creating Content Your Audience Craves

Are you responsible for creating and publishing the content for your business’ website and/or social media pages? If so, then you already know that creating content for your specific audience involves time and commitment – not to mention a reasonable amount of creativity. As I mentioned in a post from earlier this year, content marketing […]

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4 Underused Ways to Promote Your Brand on Social Media

4 Underused Ways to Promote Your Brand on Social Media

Here are some social media statistics if you’ve ever doubted the power of social media for business: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online. Marketers spent more than $8.3 billion on social media advertising in 2015. 78% of companies […]

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How to Ace Business Travel like a Pro

How to Ace Business Travel like a Pro

Whether you’re a solopreneur, work for a major corporation, or fall somewhere in between, there is always a good possibility that you’ll travel for business purposes. Although a lot of business is conducted virtually and online in our modern society, face-to-face meetings are often invaluable for developing and maintaining solid business relationships. Business travel slowed […]

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Why Your Content Should Be the Centerpiece of Your Marketing

Lately content strategies seem to be everywhere. I have clients adding them to their social marketing plans and I’m working a project based around content analysis.   Let me tell you now – if you are not actively and regularly creating fresh content – and I’m not talking about social media posts – you and […]

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