At this year’s Southern C Summit, I had the honor of leading a pre-conference workshop on Facebook advertising. I was blessed to have 15 fabulous ladies sign up for this session and we had a fun time digging into Facebook ads. Why should businesses invest in Facebook advertising? According to Buffer, “91% of marketers […]
Oh millennials. We hear about them all the time. We hear about their low work ethic, question their motives and laugh when we see them take 100 pictures of their “soy low-fat Carmel macchiato, please”. However, if that is the case, then why are so many of these businesses craving their approval through social media? […]
When being in business, mistakes will happen. When using social media to help market your business, there is a huge opportunity for mistakes to happen. Knowing how to avoid them is key. The world of social media marketing is gigantic. With numerous platforms to choose from, conflicting advice and strategies floating around, it’s not […]
Since the emergence of social media, marketers have fantasized about the next big thing to hit the industry. New platforms, features, devices and applications have entered the ring to compete for the attention of marketers. While all have been harnessed for their potential, nothing has peaked the interest of marketers like 360° video and live […]
I have come to the conclusion that there is no such thing as true work/life balance. Anyone who has it figured out or is telling you how to achieve it is feeding you nothing but BS. Everyone is uber-busy and as much as we’d like to achieve balance between our work and professional lives, […]
Blogging took a backseat for me in 2016. Now that you’ve picked your jaw up off the ground and recovered from shock that a successful social media professional admitted that she intentionally did not put a priority on blogging, let me explain. Professionally, 2016 was an amazing year. We did a record amount […]
For most of my life, I have dreamed of being a business owner. I grew up in a small town where the single location, “mom and pop” stores were the norm. As a young girl, I went back and forth between wanting to run my own clothing store versus my own book store. Although my […]
It’s never too early to start working on your social media strategy for next year (or next week or next month). Recently, Buffer released their annual State of Social Media 2016 report after surveying over 1,200 marketers who mainly work with small to medium-sized businesses. To be honest, none of the results surprised me, […]
The holiday season is upon us and if you haven’t started to see any holiday marketing campaigns yet, well, get ready. This time of year shouldn’t stress you out. It can be such a fun time to be in business. Many businesses, such as retail, depend heavily on the holiday season that runs mid-November through […]
I have a confession to make. I screwed up this week. Royally. I’m not a perfect person (or business owner or mom or wife or friend), nor have I ever claimed to be. I do, however, believe in walking the talk, and that’s where I failed. As a social media professional, I have […]