What makes you cringe more – receiving a generic LinkedIn request from someone you don’t know or someone messaging you on Facebook with the following message “Hi! I’ve liked your page. Please like mine in return but remember you have to like it from your personal profile in order for the like to count!” We’ve […]
Like many people often do when they first start out on social media, I connected with anyone and everyone. I cheered each time I got a new Twitter or Facebook follower – and of course, I always followed him or her back. I accepted every LinkedIn invitation, no questions asked. The entire time I was […]
One mantra I’ve adopted while working in social media is to connect with intent. With all of our previous Connecting 101 posts (linked at the end of the article), we have given you tips and pointers on connecting with others. We saved Facebook for last intentionally. Facebook is the largest social network, topping over one […]
Google Plus arrived on the scene in late June, 2011. Although considered a social “late bloomer,” the platform made up for the lost time in a big way. A little over two years later, Google Plus continues to acquire hundreds of new users and unique visitors every month. I became an early adopter and started […]
When Instagram was created by Kevin Systrom and Mike Krieger and launched in October of 2010, the service brought a whole new meaning to online sharing. Instagram is known for its photo-sharing, video-sharing and social networking service that enables its users to capture pictures and videos, apply a vast selection of digital filters to them, […]
I opened my first Twitter account in the fall of 2010 for the intent purpose of following University of Georgia football. Never in a million years did I think I could actually make friends and connect with businesses. It’s now my favorite social media platform to use for business. It’s the platform I’ve gotten the […]
I signed up for LinkedIn in 2007. I had yet to discover Facebook and Twitter, so LinkedIn provided me with my first “social” experiences. I originally used LinkedIn as a tool for researching people and companies as part of my job requirements. Eventually, I began joining groups and connecting with people from all over the world […]
Facebook has almost entirely negated my biggest beef with them. As you may have seen already, Facebook has changed their contest rules. Anyone who knows me or has read my blog long enough knows my biggest social media pet peeve was people & businesses who ran contests on Facebook that were against the rules and […]
I always think of the philosophical debate about the tree in the forest when I write about why brands should increase their social media reach. You know the debate: whether a tree falling in the forest makes a sound if no one is there to hear it. As a brand or business, you may be […]
In her recent article, Mandy Edwards brings up excellent information about why businesses need leads, as well as ways to use social media for lead generation. I am going to piggyback and share a few recommendations for best practices. Marketers and small business owners understand the need for generating qualified leads in order to keep […]