Social networking sites are known for allowing individuals to present themselves to the cyber world in order to establish or maintain connections with others. Participants may use such sites to interact with people they already know offline or to meet new people. Social networking sites can be oriented towards a number of contexts. In particular, […]
The holiday season is the time of year that businesses can be made or broken. Many businesses, such as retail, depend heavily on the holiday season that runs mid-November through New Year’s Day. This is one time of year that you should not skimp on the marketing! The holidays make marketing so much fun – […]
I will be the first to admit I HATE failure. It makes me sick. I fight hard to be successful, yet this time I failed and it’s been a hard, huge pill to swallow. Let me explain… I have a client who I really enjoy working with. They know what Twitter is and they are […]
LinkedIn is one of the smartest networking tools today. In a nutshell, it can be described as the “professional” Facebook with the main focus of job seeking, recruiting, and making business connections. Although LinkedIn has significantly fewer users than Facebook, it is changing the way business people network themselves and how job seekers find opportunities. […]
For my generation, social media has become increasingly important throughout our everyday lives. With its rise to popularity in the early 2000’s, through the development of MySpace and Facebook, social media has created a whole new way to connect with friends, distant relatives, and even strengthen global relationships. As more and more platforms were developed, […]
“Life begins at the end of your [social] comfort zone.” ~ Neale Donald Walsch Many people treat social media as simply another way to communicate with friends or personal acquaintances. In other words, they engage, but only with people within their comfort zones. Of course, there is nothing wrong with doing this. However, in my […]
What makes you cringe more – receiving a generic LinkedIn request from someone you don’t know or someone messaging you on Facebook with the following message “Hi! I’ve liked your page. Please like mine in return but remember you have to like it from your personal profile in order for the like to count!” We’ve […]
Like many people often do when they first start out on social media, I connected with anyone and everyone. I cheered each time I got a new Twitter or Facebook follower – and of course, I always followed him or her back. I accepted every LinkedIn invitation, no questions asked. The entire time I was […]
One mantra I’ve adopted while working in social media is to connect with intent. With all of our previous Connecting 101 posts (linked at the end of the article), we have given you tips and pointers on connecting with others. We saved Facebook for last intentionally. Facebook is the largest social network, topping over one […]
Google Plus arrived on the scene in late June, 2011. Although considered a social “late bloomer,” the platform made up for the lost time in a big way. A little over two years later, Google Plus continues to acquire hundreds of new users and unique visitors every month. I became an early adopter and started […]