In the past month, the media has been in a frenzy over something so simple… IHOP (International House of Pancakes) is changing their name to IHOb (International House of Burgers… Burgers?) Before they revealed the inspiration behind their new name the company offered up a guessing game to see if people would guess what […]
Many women have the same struggle as I – balance owning a business with being a mom (not to discriminate, this can apply to dads too!). We feel pulled towards giving 150% to our businesses while having children that need us to care for them, take them to school, dance, sports, etc. #thestruggleisreal My daughters […]
Social media (and digital) marketers are a dime a dozen. They’re everywhere and many people think they can aptly manage a business’ social media accounts with no prior marketing experience whatsoever. About 75% of the social marketers I got to know when I started my business seven years ago are no longer doing […]
“There is nothing more beautiful than seeing a person being themselves. Imagine going through your day being unapologetically you.” – Steve Maraboli. Easy enough, right? A while back I wrote about how to be more “you” in your business. Now that you’ve found a way, I imagine you might be finding an element of […]
What would you do if you knew your teenage son or daughter was sending nude photos of themselves to teens of the opposite sex? What if those photos were posted to Snapchat or Instagram? If you’re like me, you would be absolutely furious and enraged. But this is happening each and every day […]
I probably shouldn’t confess this in public, much less put it in writing, but I hate Facebook. If I didn’t have my business, I wouldn’t be on it. Why, when I built a business around it, you ask? Despite the fact everyone is on it and businesses can benefit from that, Facebook is […]
Social media marketing is changing. The way you post, what you post, who you target – the who, what, when, wheres – it’s all changing. If you’re not adapting how you use social media to market your business, you’re going to fail. And fail bad. In the past year, here’s what we’ve seen: […]
I’m going start with a statement you may not agree with – your success when using social media for your business is not always going to translate into dollars and cents. Yes, your return on your social media marketing will not always be money. Let that sink in. If you think you are […]
I get bombarded with questions about social media all the time. In Walmart. The school pick-up line. Church. Social media is what I’m known for. Last month, a good friend of mine in the business did a round-up of the top social media questions she gets asked and posted them on her blog, so […]
We are all in relationships with each other – we’ve all connected one way or another. It could be someone in your field you’ve met via LinkedIn or someone you admire you’ve been tweeting with. In this age of texting, smartphones, social media, etc., I feel like we’ve lost the art of connecting. We […]