Ask Mandy Q&A - Should I Advertise on Facebook?

Ask Mandy Q&A – Should I Advertise on Facebook?

Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here.
Don’t miss out on our weekly Q&A! You can subscribe to receive these via email here.

Lately there has been a lot of chatter online about Facebook advertising:

  • Chatter about it not being worth it.
  • All you get are fake likes.
  • It’s just a scam by Facebook to make money.

So it only makes sense that the next question I received was –

Should I spend money to advertise on Facebook?

A video was posted earlier this year, called “Facebook Fraud.” The video creator talked about how his Facebook ads gained likes, but the likes were from foreign countries and it was essentially a waste of money because the engagement was zero. However, he failed to share his targeting options and the examples he used were over a year old. If you have kept up with anything pertaining to social advertising either here or elsewhere on the web, you will know that A LOT has changed in the past year. Facebook advertising specialist Jon Loomer published the best rebuttal to the video. You can read it here.

I’m here to tell you that yes, you should spend some money and advertise on Facebook.

Here are four simple reasons why:

With Facebook’s organic reach declining advertising keeps your message out there. 

Whether you promote a post or run an ad in the newsfeed, you are out there. However, use promoted posts carefully – if someones sees something too much in their feed, they will unlike or hide the page. I once saw a social media professional promote a post asking how everyone’s day went. Seriously?!?! You wasted money on THAT? That is an example of not using promoted posts carefully.

Facebook ads are more affordable than traditional advertising.

You can run a series of 10 ads roughly half the size of my quarter page ad in my local paper for $1,200.00. Yes, over one thousands dollars for a paper that has a circulation of 8,000. Doing the math I am paying $1,200.00 for 80,000 views, if everyone sees it. I can run a Facebook ad for 10% of the traditional ad cost and get roughly the same number of views. Of course, a lot depends on the targeting of the Facebook ad. Facebook ads are easier on your advertising budget, especially if you are a small business.

You can specifically target those with whom you want to do business.

No other advertising option out there, traditional or digital, can give you the targeting options Facebook can. This also controls the quality of any new fans.

You can track and see the results.

No other form of advertising will tell you exactly how many people saw your ad. Or clicked on the links. Or liked you because of it. Traditional advertising can guesstimate, but it’s rarely accurate (unless you have a coupon for them to bring in). It’s amazing to see the results of your ad and be able to measure the ROI of it.

Facebook advertising is definitely something to try if you have not already. You will see results.

If you do advertise, do you think it’s worth it?


Do YOU have a question about social media for businesses? Simply click here to ask!

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Content Marketing Speaks, But Are People Still Listening?

Content Marketing Speaks, But Are People Still Listening?

I don’t know about you, but I love going on road trips. My family of four just returned from 10 days of driving and visiting family and friends who live in other parts of the country. There’s nothing quite like lengthy road trips for spending a lot of time together in close quarters. When you’re spending so many hours together, you have the chance to really talk and listen to your travelling companions – whether you like it or not. You can try your best and tune out the chatter, but it’s not so easy when you’re stuck in a small area together with nothing else to do…except maybe sing along to the radio. Do you ever feel like you’re stuck in a small space and being forced to listen to the endless online content marketing chatter coming at you from all directions? If so, you’re not alone.

Content marketing proves to be one of the most effective ways for businesses to reach their potential and current clients. I see one major problem with content marketing, however – there is so much content currently available on the Internet, and more is being added all the time. As of July 10th, 2014, the Indexed Web contains at least 3.32 billion pages. I wrote an article for B Squared Online Media in April, 2014, and referenced the same source to find out how much content was available. Just a few short months ago, on April 12th, 2014, the number was at least 1.79 billion pages. Wow.

In other words, simply creating and sharing your content doesn’t mean that people are going to automatically listen to you. It’s just like sitting in the car together for hours on end…sometimes people are going to tune you out or simply lose interest. What to do? These are some ways your business can execute a content marketing strategy which encourages your audience to keep listening.

Answer the Questions Your Readers Are Asking

Mandy Edwards publishes a regular series, right here on this blog, titled, “Ask Mandy Q&A.” As part of this series, she encourages visitors to her website to submit their questions about social media, content marketing, blogging, etc. Mandy then tackles each question head-on and provides useful and relevant information for her readers in response.

A series such as Mandy’s carries a two-fold benefit for businesses that want to use this technique as part of their content marketing approach. For one thing, the blogger now has plenty of content to create relevant articles. Secondly, this type of open invitation allows readers to contribute directly their voices to the content, and helps them feel directly involved in the conversation. The more involved they feel, the more likely they are to tune in and keep listening to what your business is saying.

Include enticing visuals as a way to spice up your content marketing

By nature, most people are visual creatures. Incorporating captivating images and/or videos within your blog posts can make a significant difference to your reader.

Heidi Cohen recently wrote an article about the benefits of visual content marketing. In this article, she shares 5 facts, based on data from MDG Advertising, which help explain visual content’s success:

  • 94% more total views on average are attracted by content containing compelling images than content without images.
  • 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings.
  • 60% of consumers are more likely to consider or contact a business whose images appear in local search results.
  • 37% increase in engagement is experienced when Facebook posts include photographs. This is consistent with research by Dan Zarrella of Hubspot.
  • 14% increase in pageviews are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)

Sounds like good reasons for using visuals, don’t you think?

Run a contest or offer cool giveaways

Who doesn’t like winning contests or getting something for free? Including contests in your content marketing strategy helps your business win, too. Depending on what type of contest you choose to run, you may see benefits such as the following:

  1. Increased traffic to your website
  2. More followers (and eyeballs) for your blog
  3. More social media exposure and “free” advertising for your business

Successful contests require a lot of planning and patience. They should be fun for your participants without being overly complicated. If you’re interested in learning more about running contests, Yael Grauer provides an excellent resource in her recent article for Vertical Response titled, “12 Tips to Running a Winning Social Media Contest.”

Over to you

Are you using these or other techniques to help make your content marketing speak so people will keep listening? I’d love to hear your thoughts…please feel free to leave a comment!


3 Important Things to Know When Making a Business Decision

3 Important Things to Know When Making Business Decisions

Hit snooze or not hit snooze? Coffee at home or coffee at Starbucks? Work late or take it home? …you get the picture. Choices are placed upon from the moment we wake up until the moment we go to bed at night.

The choices we make affect every part of our life – home, work, business, social, etc. I recently heard a great sermon about choices and found it very applicable to business. One bad business choice and you could end up in jail. One good choice and you could be like Warren Buffett.

When we make a choice for our business, it will affect more than one person. We have to be wise and use great caution.

There are three important things to know when making those crucial business decisions – wavering on any of them and you could end up down a path you didn’t intend to go down.

Know who you are and to whom you answer to.3 Important Things to Know When Making Business Decisions

The most successful people in business will be those who know who they are and what they will/won’t do. You have to know how you’ll react to certain situations and be prepared for them – and know what you will and won’t compromise on. We also have to keep in mind we answer to someone – it could be based on our religion, it could be your boss or business partner – it could even be your kids or bank account. Every choice we make affects more than just ourselves.

Example – recently I wrote an extremely personal post about losing clients. I am someone deeply rooted in my faith and know that that faith is what leads me on in my business. I know there’s a higher power looking out for me in what I do so I know when something doesn’t go right, I have to answer to that.

Knowing who you are a businessperson sets the tone for the way you conduct yourself and your business. People can tell a lot about a person based on the way they act.

Know what you stand for ahead of time.

Your character has a lot to do with what your stand for. There’s a country song by Aaron Tippin that says “you’ve got to stand for something – or you’ll fall for anything.” In today’s fast-paced business world this is so true. You have individuals and businesses coming at you from every angle – “Buy 10,000 Twitter followers for just $10!” “Yes, you can copy that person’s post and pass it off as your own!” “Let’s hack that website!” What you do in those situations says a lot about your character and the type of businessperson you are. If you already know ahead of time what you stand for and what you will and won’t do, it will make those decisions MUCH easier.

My Pastor quoted a college student he was mentoring and it really marked the point of this – [Tweet ““Today’s compromise becomes tomorrow’s standard.” – GSU Student and @johnwaters11”]

US Senator Dan Coats was quoted as saying, “Character cannot be summoned at the moment of crisis if it has been squandered by years of compromise and rationalization…Habit is the daily battleground of character.”

[Tweet “Habit is the daily battleground of character. – US Sen. Dan Coats”]

When you face difficult or questionable decisions/choices, what you do will already have been determined by the choices that led you there. What are your daily habits? Are they a reflection of who you are?

So, what do you stand for?

Know that it’s never wrong to do right.

Those who continually do right are the ones who see the most success. Albert Einstein once said that what is right is not always popular. Yes, you may lose a client or job over making the right choice, but you know what? Something better is on the horizon. Would you rather make the right choice and be able to sleep at night or compromise your beliefs/standards and know a stress you’ve never known?

In the business world, doing what’s right is very hard to do. We have temptations all around us – plagiarizing posts, buying fake communities to inflate numbers, just lying in general about being an expert when you just started yesterday. Don’t give in and compromise – you are never wrong when you do what’s right.

How do your choices affect what you do? What do you do when faced with a difficult/questionable decision?


I know this isn’t your typical social marketing post, but there are times when we have to work on ourselves and grow as business owners. If we are going to be successful in a field where there are literally millions of social media professionals, we need to do what we can to develop ourselves as business leaders and make ourselves stand out from those who are not in this for the right reasons.

What We Can Learn from Losing Clients

The Power of Hashtags

In our modern society, there is no denying that social media has become part of our lives.

Every day numerous posts are shared to increase connectivity and activity on various social media platforms. However, the most influential tool in the social media world is the hashtag. First used by Twitter, the hashtag has taken the world by storm, revolutionizing the way people connect and interact with each other.

The popularity of the hashtag accelerated so quickly, that other social media platforms hopped on the bandwagon. Instagram, Vine, Pinterest, Google+, LinkedIn, and even Facebook have begun to recognize the hashtag.

As the world caught wind of trending hashtags and their power to persuade and influence the populations, television networks formed profiles on various platforms to use these hashtags to increase the interconnectivity of producers and consumers.  In doing so, the hashtag has allowed networks and television shows to interact with their watchers, as well as receive fast feedback on new campaigns. This has proven so successful that even commercials have integrated them into their advertising campaigns.

Jenn Hanford previously wrote about the power of hashtags on the blog, stating, they [hashtags] help conversations flow and stay on track at the same time. In these cases, the hashtag’s value is revealed by the number of participants. Savvy marketers are starting to recognize the increasing value beyond the symbol as their potential customers use hashtags in their purchasing decisions.”

Similarly, the sports world has exploded with the use of hashtags. So much so, that ESPN has been responsible for a plethora of trending hashtags, especially during major sporting events such as the Super Bowl, the World Cup, and the Olympics. This tool has given sports fans a way to interact with each other, even if they are miles away.

Other organizations and philanthropies are catching on to the hashtag trend and are seeking to reek its benefits. Though the hashtag is trending in many facets of social media, it will be a long time before this tool becomes a relic.

One of our former interns, Alex Carruth, wrote about the hashtag milestone and how people are incorporating it into their everyday lives. In fact, I was just at a wedding where guests were asked to use a certain hashtag if they posted their pictures on Instagram.

Alex also gave a good list of resources for hashtags:

How are you harnessing the power of hashtags with your marketing?


When Should I Post on Twitter?

Ask Mandy Q&A – When Should I Post on Twitter?

Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here.
Don’t miss out on our weekly Q&A! You can subscribe to receive these via email here.

I love when I get asked questions about Twitter. It’s my absolute favorite platform and honestly, the one that’s brought me the most clients. However, when it comes to your Twitter strategy, it’s hard to tell what is the best time to post. They do not have a cool feature like Facebook where you can see when your community is online.

With this week’s question, I got to dig in and do some research –

What is the optimal time to post to Twitter?

First off, Twitter is a very fast-paced platform. I always joke you better buckle in and hold on. This is a platform that requires dedication – daily.

Here are some things to consider when using Twitter –

To answer the question, your optimal time depends on who your target audience is.

Some questions to ask to figure out your optimal time(s):

  • Who is your audience?
  • What time zone are they located in?
  • What is their occupation?
  • What percent is using Twitter via their mobile device?
  • Will you schedule tweets or post them in real-time?

See, optimal times vary for each business. If you are business in the United States that does most of their work for clients in Europe, then the optimal US times would not apply. You would need to research the optimal times for Europe. Likewise, if you are based in Europe but do business in Asia, you’d need to find their optimal times.

With social media, there’s no one general measure – it depends on many factors, the main one being your audience and their usage pattern. Moms use Twitter much differently than dads; college students are on a different times than the 50+ crowd. What works for Mary may not work for Martha.

There are some widely-used suggestions that you could try and apply to your audience’s time zone –

  • B2B brands get better engagement during the week.
  • B2C brands get better engagement on the weekends.
  • Most link clicks happen between 12pm and 6pm.
  • Mobile users are more likely to use Twitter during their commute times.

The most common piece of advice on the web, and I often give, is that it’s really trial and error. Try posting at certain times on week and then do another set the next week and compare the two. You and the response you get are really the only accurate measures you can get for your business (or your client).

If you are actively using Twitter, how do YOU know when you should post on Twitter?


A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time
10 Surprising New Twitter Stats to Help You Reach More Followers
When’s the Best Day & Time to Post on Social Media?
The Social Media Frequency Guide

Do YOU have a question about social media for businesses? Simply click here to ask!

Don’t miss out on our weekly Q&A! You can subscribe to receive these via email here.

What Facebook's Organic Reach Decline Means to You

What Facebook’s Organic Reach Decline Means for You

Anyone who runs a Facebook page has either heard about the organic reach decline or has felt the effects of it firsthand.

For those of you who aren’t too familiar with advertising or reach on Facebook, there are two types: paid and organic. Paid reach is the total number of unique people who were shown your post as a result of paid advertisements. Organic reach is the total number of unique people who were shown your post through unpaid distribution.

Since Facebook is declining organic reach for pages, this means brand page posts are becoming less visible in fans newsfeeds. This translates to fewer interactions (clicks, ‘likes’, comments and shares). Facebook wants its brand pages to not only pay to have potential fans see their page, but now they want brands to pay for the content that shows up in fans newsfeeds.

Facebook claims that organic reach is declining because with more pages on Facebook, there’s more content competing to be seen in newsfeeds. The brands that want to get noticed by potential fans and users who already ‘like’ their page have to pay to be seen. Fortunately, Facebook advertising is not terribly expensive. Ads can be run for as little as $2/day and still get great results. Likewise Boosted Posts can be run for $5 or $10. Of course, the money you put behind an ad, the more people will see it.

In order to continue receiving a benefit from marketing on Facebook, marketers have to find a way around declining organic reach. There are three simple steps fans can take that drastically change how often they’re seeing a business’s posts –

  • They can encourage their fans to engage with their posts when they do see them. The more you interact, the more the brands posts come up in their newsfeeds.
  • They can let their fans know they can go directly to the businesses page, from the left-hand side toolbar, to see updates.
  • They can also advise their fans to subscribe to the page to receive notifications every time the business posts something new.

Marketers also have to go beyond the frequent untargeted posts, by publishing relative content to a specific target market. The goal is to get as much interaction on one post as possible. The more interaction from comments, ‘likes’ and shares on a post, the higher your chance of showing up in newsfeeds through organic reach.

As any Facebook user knows, the social media site is constantly changing. For marketers, this means that no marketing plan or advertising campaign is going to work forever. Just as Facebook is constantly changing, businesses have to constantly change in order to keep up.

What have you been doing to work around the decline?

Is Google Plus Worth My Time?

Ask Mandy Q&A – Is Google Plus Worth My Time?

Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here.
Don’t miss out on our weekly Q&A! You can subscribe to receive these via email here.

To use Google Plus or not use Google Plus. That is the latest question.

Google Plus is one my favorite platforms to use. There is a wealth of information there, but many think it’s a ghost-town. This week’s Q&A question was simply,

Is Google Plus worth my time?

There is a great debate in the social marketing world about whether or not Google Plus is still of value. The platform was (slowly) trucking along until their main-guy left this past Spring. Soon after the “Google Plus is DEAD!” posts started to be published all around the web. It was like Chicken Little crying “the sky is falling!!”

Anyone who actively uses Google Plus knows that one, it’s not dead, and two, there is still a lot of value in using it.

My answer to the question above? Yes, Google Plus is worth your time.  Here’s why…

1. Content Curation

There are so many great, quality articles published on Google Plus everyday. For businesses using social media, two of my favorite people to follow for great content are Mike Allton and Rebekah Radice. I could give you many more names, but start with these two. I have found that Google Plus provides me a great opportunity to discover and share content. With the larger graphics and blog-like updates, the statuses on Google Plus are much more detailed and provide more value to the reader.

2. Quality Connections

Yes, you can make connections anywhere on any platform, but I’ve found I can develop more quality connections on Google Plus than on Facebook. There are people on Google Plus that I have followed on other platforms, but it’s here that we’ve really gotten into discussions and learned more about each others’ business. If you are using this for your business, this gives you the opportunity to really reach out to your community in a more detailed way. Added bonus – there’s not the drama there is on Facebook.

3. HOA (Hangouts on Air)

Google Plus’ Hangouts on Air are a great way to broadcast your business on the web. Imagine having your own TV show or video series. With HOA, you can make these private or public plus they are easily integrated into YouTube for later viewing. I’ve participated in a few and watched many and this is a great bonus to using Google Plus. Added bonus – you can have your name and logo along the bottom, just like on any of the news shows on TV (yes, I know this is simple, but it’s really cool).

4. Google Authorship

Despite the fact your picture does not show up in the search results anymore, Google Authorship is still important. Google Authorship links your original content with your Google Plus profile building your authorship within the search engine. This helps you build credibility as an author in Google. Anyone who blogs needs to have this set up. You can read more about Google Authorship here.

I highly suggest that everyone use Google Plus – it’s a great forum for these reasons and them some.

What do you think? Is it worth your time?


Do YOU have a question about social media for businesses? Simply click here to ask!

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How One Guest Post Changed the Way I Write

How One Guest Post Changed the Way I Write

I always thought I was a good writer. I would get compliments on my style and lots of social shares. Praise makes a person feel good, right?

However that all changed when I got the awesome opportunity to write a blog post for Mark Schaefer and his {grow} blog.

Here’s what happened…

Mark keeps a high content standard for his blog. He has worked hard to build his community by consistently providing quality content.  Completely stoked when he told me in our consulting session I was welcome to submit an article, I went to work.

I picked a topic that is being buzzed about – being human in your business. I thought, easy peasy! WRONG.

The first draft submitted was sent back.

The second draft was also sent back along with a note to not be discouraged.

When the second draft was sent back, Mark was gracious to give me some pointers on how I could write it better. So I took a while between drafts two and three. Meeting such a high standard by someone who I have the utmost respect for was honestly a challenge. It made me question my writing ability. It made me question if I was truly writing fluff.  I was thisclose to just giving up on the whole thing. I then emailed a friend and colleague for some advice and she gave me some great feedback that I’m very grateful to have gotten.

I circled my wagons, re-read the emails Mark sent me and started over.

Third time was a charm. Talk about a sigh of relief! And to top it off, Ragan published it as well (with permission from {grow}).

So what did this experience teach me?

  • Cut the fluffy openings and get to the point. I tended to ramble in my article openings. That doesn’t provide value to the article. So cut it and get the point.
  • There should be more meat than vegetables in your articles. People are reading articles for value and expertise, not fluffy philosophical thoughts.
  • Don’t drag on with your points. Make the point rather taking a whole paragraph to explain it, unless 100% necessary.
  • An actual visual is sometimes better than an explanation of it. Use video or infographics to explain your point. Sometimes these are more entertaining.

The biggest lesson of all?

—–>Get to the point.<—–

Going back and reading some of my earlier articles I realized I took too long to get to the point. I am now making a concerted effort to cut the bull and get to it in my articles and holding myself to a higher standard of content.

I will be forever grateful to Mark for challenging me to do better. We should always challenge ourselves to do better. It is the only way we are going to grow in our business.

That being said, I am going to challenge you now – find a major blog you admire and make it a goal to have your article published on it. You will become a better writer because of it.

Click here to read the article I wrote for Mark 🙂

What We Can Learn from Losing Clients

What We Can Learn From Losing Clients

I’ve lost over a third of my monthly gross income in the past month.

Those are words I never thought in a million years I would ever type – or publicly acknowledge.

I get asked all the time how business is going and I always give the same chirpy reply, “Great! I’ve been so blessed.” Well, honestly right now it sucks.

Most social media pros would NEVER EVER EVER publicly admit they’ve lost a client or a portion of income. They feel it would reflect poorly on their brand or company. Newsflash – this happens to all of us at some point.

In the past month, here’s what has happened…

1. Client A is moving his marketing dollars around and has chosen to stop despite all the great feedback and activity he gets from his Facebook page.

2. Client B feels like they have learned enough from watching me do it that now they think they can do it on their own.

3. Client C loves the work I’ve done but has decided to abandon social media marketing right now.

4. Client D (a non-profit) has had to make drastic budget cuts due to lack of funding and has needed to cut social media marketing.

None of clients cited lack of return or not enough sales, leads, etc. Frustrating? You bet.

So, why? Why this downpour all of a sudden? In moments like this I turn to my faith. I rarely write about it because I want to keep my religion separate from business, but this time I can’t. I’m a Christian and have been since I was 10. I am very deeply involved in my faith. I cannot take credit for the success I have had in my business because I’ve been blessed with people coming to me for my services and not having to make sales calls.

Every time I have had a client come off contract, there’s been on there to replace it and then some. Someone is looking out for me and my business. I know I am doing what I’m suppose to be doing – this is what was intended for me.

However, times like this I start to question and worry and stress. The Bible says in Jeremiah 29:11 “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” I know there’s something bigger on the horizon and now comes my lesson in patience.

This also gives me time to reflect on what I could have done better.

Could I have spent a few more minutes engaging with fans?
Could I have put together a better strategy?
Could I have not taken on more clients in order to spend more time on who I currently work with?

The questions could go on.

I think every time we lose a client we need to take the time to reflect and really dig deep to figure out what we could have done better. Sometimes it’s not anything we did – it was out of our hands.

I’ll be honest – I was nervous to write and publish this. No one likes to publicly admit what I just did, even though it happens to us all. Does this make me a lesser social media professional? Does this mean I’m not good at what I do? I hope not (and I personally don’t think it does). I have a list of clients who would refute anything negative. For someone who is very private, opening up like this is very much outside my comfort zone, but I feel like it was something I needed to write. Kinda like Jerry Maguire writing his manifesto.

Right now is the time to focus on the positive – the clients I do have and how to service them even better. Clients come and go – it’s the roller coaster ride of this business.

One of my 5 year old’s favorite books is Pete the Cat & His 4 Groovy Buttons. Everytime Pete loses a button, he says “buttons come and buttons go, but do we cry? Goodness no!” I’m going to finish this post with the very last line of the book which 100% applies right now…

“Things will come and things will go. Do we cry? Goodness No!”


5 Steps to Building a Social Media Strategy

Ask Mandy Q&A – How to Build a Social Media Strategy

Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here.
Don’t miss out on our weekly Q&A! You can subscribe to receive these via email here.


Using social media for your business can be fun, but it can be a lot of work. The first step is knowing why you are using it. From there, you develop your strategy so everything circles back to your “why.”

The question I received this week was from someone who was just hired to by a jewelry start-up to handle their social media. Their question was –

How do I build a social media strategy?

Social media has become an integral part of today’s marketing landscape.  It is something all businesses need to take part in or they will be the odd man out and who really wants that?

Once you’ve decided that you want your business to have a social media presence, you have to figure out how to best use it to your advantage.  That is where a social media strategy comes in.  Some businesses choose to hire a social media manager to handle it, however many businesses want to do it themselves.  Either way, here are some things to consider when you set up a social media strategy for your business.

1: Figure out the WHO.

Think about who your ideal client is.  Who is your most popular type of customers – moms, businessmen, college students?  Figuring out who your audience is, is the first step.

 2: Figure out WHERE they are online.5 Steps to Building a Social Media Strategy

Take a hard look at that target audience.  Are they stay-at-home moms who spend a lot of time on Facebook?  Are they business professionals who are on LinkedIn a lot?  Once you decide where your audience is, that is the platform you should start with. If you find they are on more than one platform, start with the strongest and then add in the second one.  There is no sense is being active on every single social media platform if your target market/audience is only on one or two.  You do not want to spread yourself thin.  I suggest concentrating on doing one or two platforms and doing them well.

Side note: If you are targeting teens, you may want to give Instagram and SnapChat a good look – this is where they are going.

3: DEFINE your goal in using the chosen platform(s) to connect with your audience.

Ask yourself what do you want to get out of your social marketing efforts – sales?  Brand advocates?  Increased engagement & relationship building?  How you use your social media will really come from this.  If you want to increase sales, for example, you would want to take advantage of Facebook offers or holding a contest.  If you want to increase engagement, you would want to post questions and images that will generate a response.  Your goal is like your compass.  Everything you do should point you to that goal.

4: DEVELOP A PLAN to get there.

Now that you have your audience identified, your platforms picked and your goal set, now you have decide what you are going to do to get to that goal.  This step goes hand-in-hand with step 3.  Often these are done at the same time.  You definitely want to be active and post at least 2-3 times per day.  Contests, tips, question & answer sessions and sharing information are all types of content that will help you achieve your goal. You need to ask yourself – how many times am I going to post?  How much time do I/can I invest in this?


This is where all of the previous steps work into a formidable plan.  Take all the ideas you have had and write them down.  Decide on a content (posting) schedule.  Do you want to post 2 times per day or 3 or more?   When do you want to post?  Are you going to run a contest?  If so, when?  For how long?  Are you going to run ads to help with your Facebook page visibility?

I see this step as laying out the road map for your social media marketing efforts.  Having a written (or typed) out plan will help you achieve your goal(s).  Pin it up somewhere you will see it and act on it.  There’s nothing worse than putting time and energy into a plan and not acting on it.

How else would you go about creating your social media strategy?


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