Lately there has been a lot of chatter online about Facebook advertising:
- Chatter about it not being worth it.
- All you get are fake likes.
- It’s just a scam by Facebook to make money.
So it only makes sense that the next question I received was –
Should I spend money to advertise on Facebook?
A video was posted earlier this year, called “Facebook Fraud.” The video creator talked about how his Facebook ads gained likes, but the likes were from foreign countries and it was essentially a waste of money because the engagement was zero. However, he failed to share his targeting options and the examples he used were over a year old. If you have kept up with anything pertaining to social advertising either here or elsewhere on the web, you will know that A LOT has changed in the past year. Facebook advertising specialist Jon Loomer published the best rebuttal to the video. You can read it here.
I’m here to tell you that yes, you should spend some money and advertise on Facebook.
Here are four simple reasons why:
With Facebook’s organic reach declining advertising keeps your message out there.
Whether you promote a post or run an ad in the newsfeed, you are out there. However, use promoted posts carefully – if someones sees something too much in their feed, they will unlike or hide the page. I once saw a social media professional promote a post asking how everyone’s day went. Seriously?!?! You wasted money on THAT? That is an example of not using promoted posts carefully.
Facebook ads are more affordable than traditional advertising.
You can run a series of 10 ads roughly half the size of my quarter page ad in my local paper for $1,200.00. Yes, over one thousands dollars for a paper that has a circulation of 8,000. Doing the math I am paying $1,200.00 for 80,000 views, if everyone sees it. I can run a Facebook ad for 10% of the traditional ad cost and get roughly the same number of views. Of course, a lot depends on the targeting of the Facebook ad. Facebook ads are easier on your advertising budget, especially if you are a small business.
You can specifically target those with whom you want to do business.
No other advertising option out there, traditional or digital, can give you the targeting options Facebook can. This also controls the quality of any new fans.
You can track and see the results.
No other form of advertising will tell you exactly how many people saw your ad. Or clicked on the links. Or liked you because of it. Traditional advertising can guesstimate, but it’s rarely accurate (unless you have a coupon for them to bring in). It’s amazing to see the results of your ad and be able to measure the ROI of it.
Facebook advertising is definitely something to try if you have not already. You will see results.
If you do advertise, do you think it’s worth it?
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