When Should I Post on Twitter?

Ask Mandy Q&A – When Should I Post on Twitter?

Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here.
Don’t miss out on our weekly Q&A! You can subscribe to receive these via email here.

I love when I get asked questions about Twitter. It’s my absolute favorite platform and honestly, the one that’s brought me the most clients. However, when it comes to your Twitter strategy, it’s hard to tell what is the best time to post. They do not have a cool feature like Facebook where you can see when your community is online.

With this week’s question, I got to dig in and do some research –

What is the optimal time to post to Twitter?

First off, Twitter is a very fast-paced platform. I always joke you better buckle in and hold on. This is a platform that requires dedication – daily.

Here are some things to consider when using Twitter –

To answer the question, your optimal time depends on who your target audience is.

Some questions to ask to figure out your optimal time(s):

  • Who is your audience?
  • What time zone are they located in?
  • What is their occupation?
  • What percent is using Twitter via their mobile device?
  • Will you schedule tweets or post them in real-time?

See, optimal times vary for each business. If you are business in the United States that does most of their work for clients in Europe, then the optimal US times would not apply. You would need to research the optimal times for Europe. Likewise, if you are based in Europe but do business in Asia, you’d need to find their optimal times.

With social media, there’s no one general measure – it depends on many factors, the main one being your audience and their usage pattern. Moms use Twitter much differently than dads; college students are on a different times than the 50+ crowd. What works for Mary may not work for Martha.

There are some widely-used suggestions that you could try and apply to your audience’s time zone –

  • B2B brands get better engagement during the week.
  • B2C brands get better engagement on the weekends.
  • Most link clicks happen between 12pm and 6pm.
  • Mobile users are more likely to use Twitter during their commute times.

The most common piece of advice on the web, and I often give, is that it’s really trial and error. Try posting at certain times on week and then do another set the next week and compare the two. You and the response you get are really the only accurate measures you can get for your business (or your client).

If you are actively using Twitter, how do YOU know when you should post on Twitter?

Sources:

A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time
10 Surprising New Twitter Stats to Help You Reach More Followers
When’s the Best Day & Time to Post on Social Media?
The Social Media Frequency Guide

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What Facebook's Organic Reach Decline Means to You

What Facebook’s Organic Reach Decline Means for You

Anyone who runs a Facebook page has either heard about the organic reach decline or has felt the effects of it firsthand.

For those of you who aren’t too familiar with advertising or reach on Facebook, there are two types: paid and organic. Paid reach is the total number of unique people who were shown your post as a result of paid advertisements. Organic reach is the total number of unique people who were shown your post through unpaid distribution.

Since Facebook is declining organic reach for pages, this means brand page posts are becoming less visible in fans newsfeeds. This translates to fewer interactions (clicks, ‘likes’, comments and shares). Facebook wants its brand pages to not only pay to have potential fans see their page, but now they want brands to pay for the content that shows up in fans newsfeeds.

Facebook claims that organic reach is declining because with more pages on Facebook, there’s more content competing to be seen in newsfeeds. The brands that want to get noticed by potential fans and users who already ‘like’ their page have to pay to be seen. Fortunately, Facebook advertising is not terribly expensive. Ads can be run for as little as $2/day and still get great results. Likewise Boosted Posts can be run for $5 or $10. Of course, the money you put behind an ad, the more people will see it.

In order to continue receiving a benefit from marketing on Facebook, marketers have to find a way around declining organic reach. There are three simple steps fans can take that drastically change how often they’re seeing a business’s posts –

  • They can encourage their fans to engage with their posts when they do see them. The more you interact, the more the brands posts come up in their newsfeeds.
  • They can let their fans know they can go directly to the businesses page, from the left-hand side toolbar, to see updates.
  • They can also advise their fans to subscribe to the page to receive notifications every time the business posts something new.

Marketers also have to go beyond the frequent untargeted posts, by publishing relative content to a specific target market. The goal is to get as much interaction on one post as possible. The more interaction from comments, ‘likes’ and shares on a post, the higher your chance of showing up in newsfeeds through organic reach.

As any Facebook user knows, the social media site is constantly changing. For marketers, this means that no marketing plan or advertising campaign is going to work forever. Just as Facebook is constantly changing, businesses have to constantly change in order to keep up.

What have you been doing to work around the decline?

Is Google Plus Worth My Time?

Ask Mandy Q&A – Is Google Plus Worth My Time?

Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here.
Don’t miss out on our weekly Q&A! You can subscribe to receive these via email here.

To use Google Plus or not use Google Plus. That is the latest question.

Google Plus is one my favorite platforms to use. There is a wealth of information there, but many think it’s a ghost-town. This week’s Q&A question was simply,

Is Google Plus worth my time?

There is a great debate in the social marketing world about whether or not Google Plus is still of value. The platform was (slowly) trucking along until their main-guy left this past Spring. Soon after the “Google Plus is DEAD!” posts started to be published all around the web. It was like Chicken Little crying “the sky is falling!!”

Anyone who actively uses Google Plus knows that one, it’s not dead, and two, there is still a lot of value in using it.

My answer to the question above? Yes, Google Plus is worth your time.  Here’s why…

1. Content Curation

There are so many great, quality articles published on Google Plus everyday. For businesses using social media, two of my favorite people to follow for great content are Mike Allton and Rebekah Radice. I could give you many more names, but start with these two. I have found that Google Plus provides me a great opportunity to discover and share content. With the larger graphics and blog-like updates, the statuses on Google Plus are much more detailed and provide more value to the reader.

2. Quality Connections

Yes, you can make connections anywhere on any platform, but I’ve found I can develop more quality connections on Google Plus than on Facebook. There are people on Google Plus that I have followed on other platforms, but it’s here that we’ve really gotten into discussions and learned more about each others’ business. If you are using this for your business, this gives you the opportunity to really reach out to your community in a more detailed way. Added bonus – there’s not the drama there is on Facebook.

3. HOA (Hangouts on Air)

Google Plus’ Hangouts on Air are a great way to broadcast your business on the web. Imagine having your own TV show or video series. With HOA, you can make these private or public plus they are easily integrated into YouTube for later viewing. I’ve participated in a few and watched many and this is a great bonus to using Google Plus. Added bonus – you can have your name and logo along the bottom, just like on any of the news shows on TV (yes, I know this is simple, but it’s really cool).

4. Google Authorship

Despite the fact your picture does not show up in the search results anymore, Google Authorship is still important. Google Authorship links your original content with your Google Plus profile building your authorship within the search engine. This helps you build credibility as an author in Google. Anyone who blogs needs to have this set up. You can read more about Google Authorship here.

I highly suggest that everyone use Google Plus – it’s a great forum for these reasons and them some.

What do you think? Is it worth your time?

 

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How One Guest Post Changed the Way I Write

How One Guest Post Changed the Way I Write

I always thought I was a good writer. I would get compliments on my style and lots of social shares. Praise makes a person feel good, right?

However that all changed when I got the awesome opportunity to write a blog post for Mark Schaefer and his {grow} blog.

Here’s what happened…

Mark keeps a high content standard for his blog. He has worked hard to build his community by consistently providing quality content.  Completely stoked when he told me in our consulting session I was welcome to submit an article, I went to work.

I picked a topic that is being buzzed about – being human in your business. I thought, easy peasy! WRONG.

The first draft submitted was sent back.

The second draft was also sent back along with a note to not be discouraged.

When the second draft was sent back, Mark was gracious to give me some pointers on how I could write it better. So I took a while between drafts two and three. Meeting such a high standard by someone who I have the utmost respect for was honestly a challenge. It made me question my writing ability. It made me question if I was truly writing fluff.  I was thisclose to just giving up on the whole thing. I then emailed a friend and colleague for some advice and she gave me some great feedback that I’m very grateful to have gotten.

I circled my wagons, re-read the emails Mark sent me and started over.

Third time was a charm. Talk about a sigh of relief! And to top it off, Ragan published it as well (with permission from {grow}).

So what did this experience teach me?

  • Cut the fluffy openings and get to the point. I tended to ramble in my article openings. That doesn’t provide value to the article. So cut it and get the point.
  • There should be more meat than vegetables in your articles. People are reading articles for value and expertise, not fluffy philosophical thoughts.
  • Don’t drag on with your points. Make the point rather taking a whole paragraph to explain it, unless 100% necessary.
  • An actual visual is sometimes better than an explanation of it. Use video or infographics to explain your point. Sometimes these are more entertaining.

The biggest lesson of all?

—–>Get to the point.<—–

Going back and reading some of my earlier articles I realized I took too long to get to the point. I am now making a concerted effort to cut the bull and get to it in my articles and holding myself to a higher standard of content.

I will be forever grateful to Mark for challenging me to do better. We should always challenge ourselves to do better. It is the only way we are going to grow in our business.

That being said, I am going to challenge you now – find a major blog you admire and make it a goal to have your article published on it. You will become a better writer because of it.

Click here to read the article I wrote for Mark 🙂

What We Can Learn from Losing Clients

What We Can Learn From Losing Clients

I’ve lost over a third of my monthly gross income in the past month.

Those are words I never thought in a million years I would ever type – or publicly acknowledge.

I get asked all the time how business is going and I always give the same chirpy reply, “Great! I’ve been so blessed.” Well, honestly right now it sucks.

Most social media pros would NEVER EVER EVER publicly admit they’ve lost a client or a portion of income. They feel it would reflect poorly on their brand or company. Newsflash – this happens to all of us at some point.

In the past month, here’s what has happened…

1. Client A is moving his marketing dollars around and has chosen to stop despite all the great feedback and activity he gets from his Facebook page.

2. Client B feels like they have learned enough from watching me do it that now they think they can do it on their own.

3. Client C loves the work I’ve done but has decided to abandon social media marketing right now.

4. Client D (a non-profit) has had to make drastic budget cuts due to lack of funding and has needed to cut social media marketing.

None of clients cited lack of return or not enough sales, leads, etc. Frustrating? You bet.

So, why? Why this downpour all of a sudden? In moments like this I turn to my faith. I rarely write about it because I want to keep my religion separate from business, but this time I can’t. I’m a Christian and have been since I was 10. I am very deeply involved in my faith. I cannot take credit for the success I have had in my business because I’ve been blessed with people coming to me for my services and not having to make sales calls.

Every time I have had a client come off contract, there’s been on there to replace it and then some. Someone is looking out for me and my business. I know I am doing what I’m suppose to be doing – this is what was intended for me.

However, times like this I start to question and worry and stress. The Bible says in Jeremiah 29:11 “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” I know there’s something bigger on the horizon and now comes my lesson in patience.

This also gives me time to reflect on what I could have done better.

Could I have spent a few more minutes engaging with fans?
Could I have put together a better strategy?
Could I have not taken on more clients in order to spend more time on who I currently work with?

The questions could go on.

I think every time we lose a client we need to take the time to reflect and really dig deep to figure out what we could have done better. Sometimes it’s not anything we did – it was out of our hands.

I’ll be honest – I was nervous to write and publish this. No one likes to publicly admit what I just did, even though it happens to us all. Does this make me a lesser social media professional? Does this mean I’m not good at what I do? I hope not (and I personally don’t think it does). I have a list of clients who would refute anything negative. For someone who is very private, opening up like this is very much outside my comfort zone, but I feel like it was something I needed to write. Kinda like Jerry Maguire writing his manifesto.

Right now is the time to focus on the positive – the clients I do have and how to service them even better. Clients come and go – it’s the roller coaster ride of this business.

One of my 5 year old’s favorite books is Pete the Cat & His 4 Groovy Buttons. Everytime Pete loses a button, he says “buttons come and buttons go, but do we cry? Goodness no!” I’m going to finish this post with the very last line of the book which 100% applies right now…

“Things will come and things will go. Do we cry? Goodness No!”

 

5 Steps to Building a Social Media Strategy

Ask Mandy Q&A – How to Build a Social Media Strategy

Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here.
Don’t miss out on our weekly Q&A! You can subscribe to receive these via email here.

 

Using social media for your business can be fun, but it can be a lot of work. The first step is knowing why you are using it. From there, you develop your strategy so everything circles back to your “why.”

The question I received this week was from someone who was just hired to by a jewelry start-up to handle their social media. Their question was –

How do I build a social media strategy?

Social media has become an integral part of today’s marketing landscape.  It is something all businesses need to take part in or they will be the odd man out and who really wants that?

Once you’ve decided that you want your business to have a social media presence, you have to figure out how to best use it to your advantage.  That is where a social media strategy comes in.  Some businesses choose to hire a social media manager to handle it, however many businesses want to do it themselves.  Either way, here are some things to consider when you set up a social media strategy for your business.

1: Figure out the WHO.

Think about who your ideal client is.  Who is your most popular type of customers – moms, businessmen, college students?  Figuring out who your audience is, is the first step.

 2: Figure out WHERE they are online.5 Steps to Building a Social Media Strategy

Take a hard look at that target audience.  Are they stay-at-home moms who spend a lot of time on Facebook?  Are they business professionals who are on LinkedIn a lot?  Once you decide where your audience is, that is the platform you should start with. If you find they are on more than one platform, start with the strongest and then add in the second one.  There is no sense is being active on every single social media platform if your target market/audience is only on one or two.  You do not want to spread yourself thin.  I suggest concentrating on doing one or two platforms and doing them well.

Side note: If you are targeting teens, you may want to give Instagram and SnapChat a good look – this is where they are going.

3: DEFINE your goal in using the chosen platform(s) to connect with your audience.

Ask yourself what do you want to get out of your social marketing efforts – sales?  Brand advocates?  Increased engagement & relationship building?  How you use your social media will really come from this.  If you want to increase sales, for example, you would want to take advantage of Facebook offers or holding a contest.  If you want to increase engagement, you would want to post questions and images that will generate a response.  Your goal is like your compass.  Everything you do should point you to that goal.

4: DEVELOP A PLAN to get there.

Now that you have your audience identified, your platforms picked and your goal set, now you have decide what you are going to do to get to that goal.  This step goes hand-in-hand with step 3.  Often these are done at the same time.  You definitely want to be active and post at least 2-3 times per day.  Contests, tips, question & answer sessions and sharing information are all types of content that will help you achieve your goal. You need to ask yourself – how many times am I going to post?  How much time do I/can I invest in this?

5: WRITE IT OUT.

This is where all of the previous steps work into a formidable plan.  Take all the ideas you have had and write them down.  Decide on a content (posting) schedule.  Do you want to post 2 times per day or 3 or more?   When do you want to post?  Are you going to run a contest?  If so, when?  For how long?  Are you going to run ads to help with your Facebook page visibility?

I see this step as laying out the road map for your social media marketing efforts.  Having a written (or typed) out plan will help you achieve your goal(s).  Pin it up somewhere you will see it and act on it.  There’s nothing worse than putting time and energy into a plan and not acting on it.

How else would you go about creating your social media strategy?

 

Do YOU have a question about social media for businesses? Simply click here to ask!

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How to Gain Followers on Twitter

How to Gain Followers on Twitter

Do you have Twitter followers that aren’t very relevant to your industry? Do they seem random?

Twitter ads can help you gain followers, but sometimes the problem (like with Facebook advertising) is that these followers are not quite relevant to your industry or business. So what are some ways to gain quality Twitter followers without spending money on Twitter Ads?

There are over 30 million articles on the web about gaining Twitter followers and many of them give some great ways to increase your following. Here are some ways I prefer to use to gain quality, relevant Twitter followers:

  • Take some time and look at people’s profiles or their content to figure out who is relevant to your industry. Once you’ve identified these people, follow them and even try to interact with them. For example, find a person that writes blog posts relevant to your content, re-post one of their articles and tag them.
  • Make a list of the top influencers on Twitter in your field. Twitter lists are wonderful – you can keep them private or make them public. Create a list to place your top influencers on. Once you have the list, try to interact with these people. At first, they may ignore you but with persistence they’ll most likely interact with you, helping you gain recognition.
  • Monitor key words relevant to your industry and search for tweets that include these words. You can also connect with people who have similar interests to your target audience using the free service ManageFlitter. This service allows you to search for key words in peoples bios and then follow them. ManageFlitter is a program we here at ME Marketing use quite frequently.
  • Add a Twitter icon to your email signature with a hyper-link to your page. This way, people you’re emailing can easily find you on Twitter or even Facebook. Make sure your Twitter and other social media accounts are easily accessible from your website with a social media bar at the top of the webpage.
  • Join a Twitter chat to interact with other users who are in your same industry. Twitter chats happen every day for all different fields and interests. Find one related to you and start networking. iSocialfanz has a great page about Tweet Chats. Brian Fanzo, who is iSocialFanz (you can follow him here) even has a calendar of marketing-related Tweet Chats that you can subscribe to and participate in.

Don’t forget to give your followers a reason to follow you, become follow-worthy by continuously posting about useful and informative industry topics. Make sure you’re posting content that is worth publishing and that your targeted audience will be interested in.

Gaining industry relevant followers on Twitter doesn’t happen overnight but it can make a huge impact on the social media success of your business.

What are some ways you use to gain quality followers?

The First Step to Success in Social Marketing

The First Step to Success in Social Marketing

I have figured out the key to success for social media marketing!

Sounds like some slimy sales pitch you’d hear on TV, right?

Well, maybe so, but after some years in this industry, the main key to any social success is simple.

It’s know your purpose, know your “why”.

Simple enough, right? Not really.

Knowing your “why” in using social media is the one crucial element that will make or break your social media marketing.

Knowing your “why” is knowing your purpose in using social media for your business.

Are you using social marketing for leads? Sales? Exposure? You cannot function without knowing your purpose in using this tool we’ve been blessed (or cursed) with. This is THE first step in formulating your business’ social media strategy.

To figure out your “why”, ask yourself these questions…

  • What is motivating me to pursue social marketing for my business?
  • Do I have a community online?
  • What do I want to achieve most from social marketing – is it sales? leads? exposure? be famous?
  • Am I using this for one event or promotion or to create an online community of raging fans?

After you’ve answered those (or other questions), write out your purpose. For example, it could be “My reason for using social media is to create an online presence to enhance the visibility of my business.” or “My reason for using social media is to drive traffic to my website.”

Writing this out will make it more official – it will be your social marketing mission statement.

Everything done on social media should be done with purpose. You should have a reason for every post you publish.  Every picture your post. Everytime you type a single world. All of this needs to point back to your “why” statement. In fact, everything needs to go back to this.

If you never figure this out, then you’ll never be successful in your social marketing efforts.

Have you figured out your “why”?

Social Media for Business: 3 of the Best Things About It

Without a doubt, social media has revolutionized the way people – and businesses – communicate. Maybe even more so than the telephone did, way back in the day. Every day, we find new and potentially better ways to incorporate social media into our daily lives. On the flip side, the major platforms (i.e., Facebook, Twitter, Google+, etc.), are continually developing enhancements and improvements. They do so in hopes of winning and retaining their users.

This certainly bodes well for businesses that plan to use, or are already using, social media as part of their marketing strategy. Social media for business is growing more popular – just as it has for individuals. Even though some people still consider social media for business to be a passing fad or trend, most of us know better by now. Stats, such as the following via Buffer, show how social media usage is only growing:

  1. The fastest growing demographic on Twitter is the 55–64 year age bracket. This demographic has grown 79% since 2012.
  2. Every second 2 new members join LinkedIn….yes, every second.
  3. 93% of marketers use social media for business.

The numbers don’t lie, right? But what is it exactly that makes social media for business so appealing? With so many people using it already, and with so many more joining in on a daily basis, there must be plenty of good reasons.

These are 3 of the best things about social media for business:

Social media for business costs less than traditional marketing

Traditional marketing often requires a good-sized budget for funding activities such as printing and mailing marketing brochures, or hiring people to make phone calls. Many businesses are learning that marketing via social media, by comparison, costs much less – at least monetarily. As Megan Conley states in her recent article for Social Media Examiner,

Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.

Social media for business provides online consumers with more information…and provides more exposure for brands

As noted above, people are joining social media at nearly astronomical rates…and the numbers are growing on a daily basis. The brands that are regularly engaging and interacting with their followers on social media have advantages over the others that aren’t. Social media for business is efficient and effective “word of mouth” marketing. It reveals benefits to brands in the forms of increased traffic to their websites and more leads generated.

Social media offers efficient and easy networking and communication for businesses of all sizes

Social media makes it easy to network with anyone in the world, at any time of day. Virtual meetings and communications will never completely replace the experience of face-to-face meetings. However, they do have plenty of other benefits, including saved time and money.

Effective communication is important in every business, big and small. The expansion of social networking has thrown open the door for corporations of any size to build a strong network of loyal customers. The Internet is swelling with online communities, discussions groups, forums, tweets and fan pages, all ready to sing the praises of any business working online.

~ Be Social Worldwide

 

Over to you

Are you using social media for your business? What things do you think are best about it?

Why Should I Hire Someone to Handle My Social Marketing?

Ask Mandy Q&A: Why Should I Hire Someone to Handle My Social Marketing?

Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here.
Don’t miss out on our weekly Q&A! You can subscribe to receive these via email here.

Just about every business has a place on the social sphere. Whether it’s a retail business on Pinterest or a night spot on Twitter – there is something for everyone. Handling social marketing to promote those businesses on that platform is something else. Most business owners try and slack off because of lack of time. Some just have no clue where to start. This brings me to this week’s question –

Why should I hire someone to handle my social marketing and where should I look?

For businesses today, you need to have someone experienced handling your social marketing. Things change so fast and often without notice, it’s hard for business owners to keep up. I’m going to cut right to it. Here are four reasons you should hire someone…

  • This is one person who is dedicated to expanding your brand online.
    • Your SMM (social marketing manager) will be the one who seeks out new followers and fans.  They market you online to their network and friends.  Your SMM will be your business’ cheerleader.
  • You will have someone to respond and engage with your customers/clients for you.
    • Around 85-90% of posts on business’ Facebook pages are not responded to.  Your SMM will respond to each post, tweet or Google+ share.  People want to be acknowledged.  With a SMM, they will be and a relationship will be built.  Social media is called SOCIAL media, right?
  • They take the think-work over for you.
    • Ahh, they work so you don’t have to think!  SMMs create exciting content that prompts response.  With some direction from the business owner or not, they will shoulder the majority the work for you. I see it as a partnership, so do expect to participate in some manner.

and most importantly…

  • They free up your time to do what you love to do – run your business!
    • What business owner wouldn’t want more time to help run their business?  With a SMM, they do exactly that.  You won’t get stuck on Pinterest for 3 hours looking at home decor or recipes (oh come, you know you do!) while you’re supposed to be entering yesterday’s sales!

Sounds good, doesn’t it?  The internet is crawling with social marketing professionals, but I suggest you do your homework first.  Look for someone with experience and has a good following on all the social platforms.  When investing money in this, you want to make sure they are qualified and are reputable.  Your business depends on it.

Okay, so where do find someone?  Here are my suggested steps:

1.  Start with LinkedIn.

Search various related keywords such as “social media strategist”, “social media consultant” or “social media manager”.  It will pull a list of professionals in those fields.  You can tailor it to your geographic area or it can be worldwide.  LinkedIn gives you a great way to look at each person or company.  You can see their work experience, their social media links and recommendations.  After finding a candidate on LinkedIn, check out their other profiles – Facebook, Twitter, YouTube, Google+.  You want someone who is practicing what they preach. This is key. There are a lot of fakes out there claiming to be experts. Don’t fall for it.

2. Look at all of their profiles…carefully.

I just said there are fakes out there. Take a look at all of their social profiles. Are they claiming to be an expert, yet only have 25 Twitter followers? Do they say they are the leading thought-leader yet only have a single blog post to show for it? Make sure they are walking the talk. If they give you some bullcrap about how they put their clients first and don’t have time for their own business, call them out on it! THEIR business is their first client. If they can’t take care of themselves, how do you think they will take care of you!?!

3.  Once you have someone you are interested in working with, schedule a time to talk.

You want to get to know the person you chose.  They need to get to know you and your business so they can accurately represent you and your business.  You want your social marketing manager to understand the tone of the business.  Do you take a more humorous approach?  Maybe you are quite serious.  If you are a medical business, your social marketing (or media) manager needs to understand how HIPAA plays in to it.

If you do not have any social media profiles set up, you and your prospective manager can go over where you need to be and how often you need to post.

Some things to consider:

  • Where are your customers – do they tweet?  mainly hang out on Facebook?
  • What are some peak times to post – is your market on at night?  lunchtime?
  • How much guidance are you going to give your social media manager?  Will you give him/her a list of specials or promotions?  Links to websites to pull information from?

4.  Make sure everything is put on the table and be open-minded!

You will want transparency in this relationship.  Tell him/her your expectations, goals and ideas.  Be open to ideas they may come up with.  Sometimes the most successful promotions are those that are outside of the box.  Tell him/her you expect honesty from them – if something isn’t working, have them tell you.  Occasionally you may have to switch strategies until you find the one that works.

If I have left something out, please add it in the comment section! I’d love to get your feedback.

 

Do YOU have a question about social media for businesses? Simply click here to ask!

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