Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here. Networking is essential to business. It will help you more than hurt you. Networking is more than just exchanging business cards. I believe there’s an art to it. Whether you network in real life or online, […]
I believe there are three types of social media professionals – the rookie, the wannabe and the actual pro. The rookie is the kid on the block. Whether they’ve landed their first job at a company or have been hired by their first client, they are the newest ones in the field. The wannabe is […]
One thing I have always liked best about Twitter is the conversations. Some people may think it’s nearly impossible to carry on a meaningful conversation when you’re limited to 140 characters per tweet, but that is really not the case. It’s less of a limitation and more of a creativity booster. Even better? The conversations […]
Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here. Mediated marketing is all about being ahead of the curve, and allowing companies to flourish when their campaign is strategically thought out. This may mean taking on a newer, smaller but very popular platform. With over 150 million […]
Everyone has social media platforms they prefer or are the strongest one. For many, LinkedIn falls to the wayside, mostly as an afterthought to Facebook and Twitter. Yes, I am one of the ‘many’. Like yourself, I am surrounded by posts and people telling me LinkedIn is a gold mine and that should be my […]
I love Twitter, though the fast-paced short conversations are not for everyone. Whether you’re jazzed about marketing in 140 characters or not, if your market includes active Twitter users, you might want to check out Twitter’s promoted tweets. This week’s Q&A question is, What are and why should I use Promoted Tweets? Promoted tweets are […]
Two years ago I wrote two articles that became very popular on my blog – 8 Reasons I Won’t Follow You on Twitter and 8 More Reasons I Won’t Follow You on Twitter. Since it’s been two years, I thought it was appropriate to back and revisit those 16 original reasons and see if anything […]
Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here. I love advertising. It was the one Maymester class I took in college, partly because if I was going to sit in a class for 3 hours everyday for one month, it had to be a fun, interesting […]
It is that precious and most treasured time of the year—no, not Christmas—football season. During this time of the year, weekends are not the time to relax, they are a time to strap on your colors and cheer on your team to victory come rain or shine, hell or high water. Fans explode with play-by-plays […]
In the somewhat modified words of Forrest Gump… Using social media for your business is like a box of chocolates. You never know what you’re gonna get. Contrary to what some may say, social media success does not happen overnight. Yes, something may go viral, but that doesn’t mean you are going to be successful […]