We are almost through the first part 2020 – how is your marketing strategy going? Already in 2020 we’ve faced a lot, but hopefully you’ve kept your marketing strong. Every quarter you should re-evaluate your marketing strategy (or plan) and reflect on what worked, what’s working, and what can be improved upon. […]
The past couple weeks have seen most of the country shut itself down in regards to COVID-19. Many are working from home, while many are not working at all. Whether either of those apply to you, now is not the time to stop your business’ marketing. If you stop now, will people remember you […]
I am going to make this post short and sweet because I’m tired of seeing businesses let marketing companies do this…. STOP. POSTING. FLUFF. ON. YOUR. SOCIAL. ACCOUNTS. What is this ‘fluff’ I am talking about? Posts that talk about springing forward or falling back (U.S. time change). Happy Spring! Happy First Day […]
Stats and analytics are the backbone of any good marketing campaign. If you are not using these to plan and review your campaigns, now is the best time to start! Even if your marketing strategy is done, it does not hurt to always look at it and change things as the year progresses based on the […]
I love the phrase that appearances are not always what they appear to be. That is so true in the marketing world. In this world, it’s our job to sell and promote – and some use smoke and mirrors to make it work. There’s an emerging trend in the marketing world – specialists over […]
By now I’m sure you’ve read numerous posts about your marketing strategy for this year. Although it’s beneficial and important to lay all of this before the end of the previous year, that doesn’t work for everyone. If you are still working on your marketing plan for this year – or you are just […]
Hello! Let me introduce myself. My name is… I’m sure you’ve noticed, but I haven’t posted a blog article is almost six months. I talk to clients about the importance of blogging and how it can help their business, yet I stopped doing it. Why? My heart just wasn’t in it. […]
With the rise of online consumerism, it is crucial for businesses to understand their customers, and what they want in a product. Plus, in a digital age where anything and everything can be found online, the proper marketing tactics must be implemented to have the desired effect on the target audience. Take a minute […]
Going into a job or internship interview is almost always a nerve-wrecking thing to do. It is stressful, a lot is riding on it, and your nerves aren’t helping anything. Preparing as much as possible ahead of time is such an important key to feeling good about an interview. It helps calm your nerves and […]
With Gen Z-ers on the rise, strategies and tactics everywhere are adapting to how the generations work. One peculiar thing that sticks out to me, but I think is often overlooked about this generation, is the look to Twitter for news. We know that traditional news sources have been on the decline for a […]