Stats and analytics are the backbone of any good marketing campaign. If you are not using these to plan and review your campaigns, now is the best time to start! Even if your marketing strategy is done, it does not hurt to always look at it and change things as the year progresses based on the […]
I love the phrase that appearances are not always what they appear to be. That is so true in the marketing world. In this world, it’s our job to sell and promote – and some use smoke and mirrors to make it work. There’s an emerging trend in the marketing world – specialists over […]
By now I’m sure you’ve read numerous posts about your marketing strategy for this year. Although it’s beneficial and important to lay all of this before the end of the previous year, that doesn’t work for everyone. If you are still working on your marketing plan for this year – or you are just […]
Hello! Let me introduce myself. My name is… I’m sure you’ve noticed, but I haven’t posted a blog article is almost six months. I talk to clients about the importance of blogging and how it can help their business, yet I stopped doing it. Why? My heart just wasn’t in it. […]
With the rise of online consumerism, it is crucial for businesses to understand their customers, and what they want in a product. Plus, in a digital age where anything and everything can be found online, the proper marketing tactics must be implemented to have the desired effect on the target audience. Take a minute […]
Going into a job or internship interview is almost always a nerve-wrecking thing to do. It is stressful, a lot is riding on it, and your nerves aren’t helping anything. Preparing as much as possible ahead of time is such an important key to feeling good about an interview. It helps calm your nerves and […]
With Gen Z-ers on the rise, strategies and tactics everywhere are adapting to how the generations work. One peculiar thing that sticks out to me, but I think is often overlooked about this generation, is the look to Twitter for news. We know that traditional news sources have been on the decline for a […]
In the past month, the media has been in a frenzy over something so simple… IHOP (International House of Pancakes) is changing their name to IHOb (International House of Burgers… Burgers?) Before they revealed the inspiration behind their new name the company offered up a guessing game to see if people would guess what […]
Many women have the same struggle as I – balance owning a business with being a mom (not to discriminate, this can apply to dads too!). We feel pulled towards giving 150% to our businesses while having children that need us to care for them, take them to school, dance, sports, etc. #thestruggleisreal My daughters […]
Social media (and digital) marketers are a dime a dozen. They’re everywhere and many people think they can aptly manage a business’ social media accounts with no prior marketing experience whatsoever. About 75% of the social marketers I got to know when I started my business seven years ago are no longer doing […]