36 Marketing Stats to Help Your Marketing Strategy in 2019

Stats and analytics are the backbone of any good marketing campaign. If you are not using these to plan and review your campaigns, now is the best time to start! Even if your marketing strategy is done, it does not hurt to always look at it and change things as the year progresses based on the […]

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Twitter as a News Source

Twitter as a News Source

With Gen Z-ers on the rise, strategies and tactics everywhere are adapting to how the generations work. One peculiar thing that sticks out to me, but I think is often overlooked about this generation, is the look to Twitter for news.   We know that traditional news sources have been on the decline for a […]

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Balancing Life as a Mompreneur

Balancing Life as a Mompreneur

Many women have the same struggle as I – balance owning a business with being a mom (not to discriminate, this can apply to dads too!). We feel pulled towards giving 150% to our businesses while having children that need us to care for them, take them to school, dance, sports, etc. #thestruggleisreal My daughters […]

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Why Not Everyone Succeeds in Social Media Marketing

Why Not Everyone Succeeds in Social Media Marketing

Social media (and digital) marketers are a dime a dozen.   They’re everywhere and many people think they can aptly manage a business’ social media accounts with no prior marketing experience whatsoever.   About 75% of the social marketers I got to know when I started my business seven years ago are no longer doing […]

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