Ask Mandy Q&A: How to Be Successful in Your Career

Ask Mandy Q&A: How to Be Successful in Your Career

Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here.

Everyone wants to be successful in whatever they do.

Success could mean an important job title or it could mean a lot of zeros on a paycheck. Success could be staying with the same company for 10+ years or it could be simply doing something that makes you happy.

Regardless of what kind of success you are working towards, it doesn’t come easy. It requires blood (sometimes literally), sweat and tears. It means staying up all night to finish a project. Missing some of your children’s activities. Putting off a large purchase. To modify a quote from one of my favorite TV shows, success comes at a price.  YOU determine the price by how YOU define success. It doesn’t always mean $$$.

I recently attended a conference where the branding (reputation) panel discussed success and your career. It was a brilliant panel of veteran businesspeople. Each brought their own experience and intrepretation. Five key statements stood out to me as how to be successful in your career.

1. You have to know your definition of success.

Like I mentioned above, success doesn’t always equal zeros on a paycheck. How successful you will be depends on how you define success. Some examples could be…

  • More time with your family
  • Being able to purchase a home
  • Industry recoginition
  • Speaking engagements

Know your definition of success before you do anything else.

2. What are 1 or 2 things you can do differently to set yourself apart?

It’s been said birds of a feather flock together. If that’s your case, how will be people know who you are? In a competitive business world, to be noticed you have to stand out. It could be from your hard work, your job title or who you know.

Ask yourself – what is your “it” factor? You aren’t born with “it”, you have to develop it. What sets you apart from the other birds?

3. Find a mentor and build a support system around yourself.

All successful people surround themselves with a good support system. Having a business coach or mentor is the first place to start. Surround yourself with people who want to help you succeed, not hold you back. This could be a spouse or partner, friends, family, co-workers. Whoever it is, be very selective in who you choose. They need to help set you up for success, not failure.

4. Set boundaries.

Knowing what you will and won’t do will help to define who you are and what your success is. Boundaries are important because not only will they help you stay focused, it will keep others from tempting you with things you have no business doing. This could range from business ethics to simply saying “no” to helping out at an event.

5. Remember the Golden Rule.

I cannot stress how important this is. How you treat others says a lot about your character. Go into everything treating other people how you would want them to treat you. It may not work all the time, but you’ll be able to sleep at night.

One thing to ask is how can you serve others? By serving others, you’ll see your generosity come back to you. This can range from giving a college student an hour of your time to mentor them. It could help with your organization’s fundraiser. This could simply be showing compassion.

 

Do you have what it takes to be successful? What attributes do you think a successful person needs?

Keys to Being Successful

 


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Blending Social Media Marketing with your Traditional Marketing this Holiday Season

Blending Social Media Marketing with your Traditional Marketing this Holiday Season

It’s November, which means it’s time to get into holiday marketing mode if you have not started already.

In a former life I worked in print advertising. This time of year was our busiest (still is) and most profitable for the newspapers I worked at. Businesses crammed to get as many ads as possible into the paper and spent more money than they did the rest of the year. It seemed they saved all their marketing dollars for the last 2 months of the year.

Enter social media marketing and the whole holiday marketing game has changed. Newspaper advertising (and pretty much all print advertising) is on the decline due to advances in technology, aka social media.

Do I think you should completely scrap your traditional marketing plan and advertising? No, for this one reason: not all of your market is online. I know I typically recommend not advertising via traditional methods, however during the holiday season, more people will look at newspapers and such to find the best deal. This is the one time of year it’s okay to use some marketing dollars on traditional advertising.

There are some great and creative ways to blend your traditional marketing with your social media marketing. Doing this will give you the best coverage this holiday season.

Here are some ways to mix it up…

1. Cross-promote.

Are you having a social media contest? Promote in your print/radio/television ads. Hang signs up in your storefront (if you have one). Encourage people to follow you on social media when they come into your store.

2. Leave breadcrumbs.

Put forth an advertising campaign that leads your social media community to your print ads and vice versa. For example, if you are having a contest, encourage people via social media to visit the store to enter or look for a special code in a print ad to enter. Give them just enough info to know what to do, but they either have to visit you in-person or follow you on social media to participate.

3. Make sure your social media links are everywhere – on print ads, television ads, flyers, brochures, etc.

The more places you can tell them and the more places they will see it, the better. Something I learned in advertising a long time ago is that is takes someone, on average, to see something 3 times before they act on it.

4. Make information exclusive to your social media community.

For example, in print ads, say “Like us on Facebook for exclusive discounts.” Tease them in print ads and give them a reason to follow/like/circle you online. Encourage your customers to sign up for email newsletters.

There are many more ways to mix and blend the two. Social media, in some form, is here to stay. Traditional Marketing and Social Media will continue to evolve and blend as digital marketing grows and evolves.

Since not everyone will be online, traditional marketing will always be around in some form. It’s important to not forget about your offline community. That’s why every business should have a well-balanced marketing plan mixing the two together.

How do you blend traditional and social media marketing together?

Ask Mandy Q&A: Using Facebook in Your Holiday Marketing

Ask Mandy Q&A: Using Facebook in Your Holiday Marketing

Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here.

With over a billion users on Facebook, there should be no question as to whether or not you should use Facebook to market your company this holiday season. Social media has become one of the primary ways people get their news and information. By allowing customers to maintain a voice in the marketing world through social media, users have established that there is a way to meet your customer needs.

Facebook users can have a very large impact, not only on the company but on future customers as well. Users can influence product discovery, product consideration, and even product purchase. This may be a scary concept for some companies, but if you’re willing to take the leap in creating a holiday campaign on Facebook then big results should come out of it.

Big or small, your company has the potential to make a name for itself if you choose the right campaign strategy. During the holidays, customers are looking for good deals and advice on products that they plan to buy. Your company can provide this to customers very easily, and allow them to seek out your company for their holiday needs.

You can use Facebook for this in many different ways:

Hold a contest. 

Social media contests are great way to get customers interacting with your company as well as showing them the important message you want them to see. It’s an exciting game to play in order to attract, engage and convert new customers. An example would be a like and comment content on Facebook.

Offer exclusive deals. 

Everyone knows that one of the most exciting things about the holidays is that EVERYTHING is on sale. Customers will be constantly searching for these deals throughout the season. Don’t let your page get over looked by not participating in the fun; offer exclusive deals for the holiday season that they can’t pass up. You can even offer deals that are for your online customers only.

Getting people to talk. 

The best way to find out what people want this season is by getting them to talk and what better way to do it than right on your own page. Crowdsource, getting customers to talk about what they are buying and even have them give a review of your company. You can do this by asking questions or blocking off time in the day for a chat session.

Spread the holiday cheer.

One of the best ways to get your company out there is teaming up with other companies. Hold joint contests. Do charity work together. By doing this, you will have your business/brand seen to a whole new audience.

Make a personal connection. 

The biggest reason as to why customers shop with small businesses is because of the relatioship. People buy from people. By creating this connection you will gain the trust of your customers and they will continue to be loyal for years to come, as well as spread the word to others.

Facebook is a great way for people to express their feelings about a number of different things and catch more attention in the marketplace. This has allowed both larger and smaller businesses to meet their needs and goals. By doing these simple things on your company’s Facebook page this holiday season, you are likely to see a very positive response from your customers.

What types of holiday marketing does your company participate in?

 


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Why Deleting Your Facebook Page is NOT the Answer

Why Deleting Your Facebook Page is NOT the Answer

I know we all have a love/hate relationship with Facebook. Recently Copyblogger took it to an all-new level – they deleted their Facebook page.

Yes, a business with over 30,000 fans just walked away.

I am not going to bash them in this post – it was their decision. However I can give my open, honest opinion on that decision…I think they are stupid for doing it.

Facebook organic reach is down to almost nothing. Each user has the opportunity to have over 1,500 posts shown to them every time they log on. It is completely impossible for a user to see every post from every person and page they follow. Something has to give. Facebook has their algorithm to determine what to show you based on your activity on the platform. I get it.

 

However deleting your Facebook page is NOT the answer. Here are three reasons why

You still have an audience there.

There are well over 1 billion people on Facebook so you have a target market still actively using that platform. There are ways to reach them. Totally abandoning them (at least the ones who see you content on a consistent basis) is not a good business decision. If Facebook is the only platform they use, then you are out of luck in reaching them if you decide to leave Facebook. There is nothing wrong with branching out and using other platforms while scaling back on Facebook – I’ve done that. It’s merely a refocusing of attention. I believe every business has an audience on every platform – it’s a matter of priority and strategy on how you use them.

 

You can still get your content seen & engaged with.

Yes, you will have to spend money, but utilizing the awesome Facebook advertising program, you can get your content seen and engaged with. I believe this was one of Copyblogger’s biggest mistakes. They did zero Facebook advertising. If they had even had one promoted post, they would have seen a difference. Heck, running an ad to get sign-ups for their email list would have generated something. Don’t give up without trying.

 

Posting quality content will only help, not hurt.

If all you post are cheap memes and inspirational quotes from Pinterest, Facebook is going to rank you low when they determine what to show. Posting QUALITY, INDUSTRY-RELATED content will help your page rank higher and you will see more engagement. My organic reach sucks on my business page right now, but I do see engagement on my posts. It may not be astronomical, but it shows people are still seeing it and engaging with it.

 

I will admit – there have been times I’ve wanted to delete my page and move on, but in the end for me, it would be an unwise business decision. I have an audience there that I don’t have on other platforms. How would they feel about being abandoned? I know how I would feel.

 

How about you? Would you ever consider deleting your Facebook page? Why or why not?

 

Ask Mandy Q&A- How to Beat Writer's Block

Ask Mandy Q&A: Ways to Beat Writer’s Block

Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here.

We’ve all been there. We have an article to write and we just stare at a blank Word doc or Google doc. It’s like we’ve been slammed against the wall and are all out of ideas.

This happened to me recently, so I thought it was a good topic to write about –

How to beat writer’s block.

You can google this and get thousands of articles with ideas of how to get past this roadblock. I have learned that sometimes this takes a while. It’s not always immediate not matter what people say.

Writer’s block stops even the best writers on the planet. We will all have this happen to us at some point – the idea train stops or we just come up with nothing.

Here are some ways to get past writer’s block that have worked for me, and hopefully they will work for you as well:

Take a break.

Sometimes getting up and walking away is best. Go outside and take a walk, turn off the computer and read a book, just walk away for the day and come back to it tomorrow. Our brains need rest and taking that rest allows us to have time to brainstorm and daydream.

Keep a journal of working titles.

I get blog ideas at the randomest of times. It could be in the carpool line at school or walking down the aisle at the grocery store. I keep working titles in a Google doc so when I can’t think of something to write, I go to that and look over what I’ve saved. That has helped me many times.

Plan out topics.

If you sit and plan out topics for each month, you have a starting point for that particular month. For example, August could be about how to market to moms buying for back to school, September could be about prepping for the holiday season, October you can give examples of creative holiday marketing ideas. You get the point. Planning out a topic for each month (or quarter) gives you an overall general idea of what to write that month.

Read other articles.

I love to read. I’ll read various article and bookmark them for reference to a blog post idea I got while reading it. The more you read, the more you’ll start thinking about what’s going on and I guarantee you will come up with something from that. Jenn Hanford recently wrote on the blog about some websites to visit when you find yourself with writer’s block. Two of them I use – LinkedIn and Triberr. Google Plus is good as well.

 

Hopefully you won’t be stumbling over writer’s block for too long. What other ways do you get past it? Please share with us below!

 


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Why Giving Away a Free Month of Social Media Marketing Won't Work

Why Giving Away a Free Month of Social Media Marketing Won’t Work

In a span of 2 hours, I saw two different Facebook ads from local marketing companies offering a free month of social media marketing when you mention that Facebook post.

Excuse me while I laugh hysterically and get sick at the same time.

Anyone reputable who works in social media and knows what they are doing knows that you can’t achieve success in just 30 days. It’s just not that easy. Yes, you may see great results after 30 days if you are just starting and running a massive amount of social advertising or if you are offering a free product for your business, but after 30 days? Crickets. Simply crickets.

See, executing a successful social media marketing campaign takes time. Now I know it is just a gimmick to get leads but most will do their free month and not continue. If you are a business owner, do you really want to have someone do your social marketing for free for 30 days then turn it over to you with no guidance on what to do?

I see two sides of this.

For the social media pro…

  • Do you really want to spend time on a business that may not turn into a client?
  • Are you really not that busy that you can take on free work for a whole month?
  • Are you that desperate for business that you are willing to just give away your services for free?

For the business owner…

  • I know free is awesome, but are you really going to get quality work from a person offering a free month?
  • Are you going to feel pressured to commit to something you’re not ready (or don’t want) to commit to?
  • Can you really trust someone willing to give away a free month when there are other reputable professionals out that that can help you?
  • Is social marketing a long-term strategy for your business? If so, don’t waste your time on a free 30 day special.

As a social media professional, I am offended by someone offering a free month of work. It cheapens what the rest of us are doing. We work really, really hard for our clients and there is a lot of detail that goes into the job that most businesses don’t realize. That’s why they hire us.

There are other ways going about getting leads – write a whitepaper. Hold a contest. Offer a free 30 minute consulting session. Your time is your money and giving that much of it away for free means one of two things, either you’re desperate for clients or don’t need the money.

If you are a business owner and considering social media as a part of your marketing strategy, it is worth the investment to hire a quality pro who looks beyond 30 days and had your business’ best interest at heart.

If you are a social media pro doing something like this. Stop. Just stop.

What are your thoughts about this? Smart? Tacky? Cheap?

4 Social Marketing Time Management Tips

4 Social Marketing Time Management Tips

“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra

Time management has always been a hot topic. It’s so easy to get lost down the rabbit hole and realize two hours later you did not get anything accomplished.

 

If you work in social media, then you get what I’m talking about. There are distractions thrown at us daily via new blog posts to read, Facebook updates from friends, new pins on Pinterest and so on. Staying on task is something that has come down to a fine art. Either you’re good at managing your time and get things done or you’re not and stay stressed all the time.

 

I’d like to think I’m good at managing my time overall. There are those days that I just get off track. What’s important is to get back on that track the next day.

 

Here are 4 ways that I’ve found to help manage my time on social media –

 

AUTOMATE!

The more you can automate content, the better. Hootsuite, Sprout Social and Buffer are three popular platforms.  All of these allow you to schedule posts for Facebook, Twitter and LinkedIn.  A good personal Google+ scheduling tool is the Do Share extension for the Google Chrome browser.

What I suggest is take about 1 hour, once a week, to schedule your content for the next week.  You can then spend the rest of your time responding and interacting. Keep in mind, and I want to stress this, you cannot automate engagement. It’s fine to have some standard content and questions scheduled, but never automate your responses. Automating the standard content allows you time to engage in real-time.

“The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product.” – Peter Drucker

PLAN AHEAD!

If you have a goal to blog 1-2 times per week, dedicate time each week to spend writing and scheduling those posts.  This will save you from the “oh crud” moment you have when you realize you are suppose to have a post up in 12 hours!  WordPress sites have scheduling functions within them to schedule a post for the future.  For example, I am writing this post on Sunday afternoon and it will be published Tuesday morning.

The plan ahead suggestion applies to more than just blogging – plan ahead as much as you can for everything.  This will keep your organized and in a routine.

“Planning is bringing the future into the present so that you can do something about it now.” – Alan Lakein

DO NOT DO IT ALL.

Yes, I did just say you do not have to do everything.  Many businesses think they need to have a presence on every.single.platform when in reality, they don’t.  If you know your target market posts on Facebook more than any other, then concentrate on that one.  There is no sense in wasting your time updating 5 or 6 social media platforms when your customers are only on Facebook or Twitter.

Concentrating on those platforms that your target market is on and forgetting about the rest will free up a lot of time.  Trust me, it easy to lose time on these platforms – just stick with what works!

“You cannot run at full throttle when applying your mindset to all of the different things running through your head. Focusing is the key to manifesting your desires.” – Stephen Richards

TIME YOURSELF.

Decide how much time you want to spend on each platform and then set a kitchen timer or an alarm on your smartphone to buzz when your time is up.  For example, if you want to set aside 30 minutes per day on Facebook, set the timer to start when you do and then it will let you know when your 30 minutes is up.  At that time, close it out of your browser and move on to something else.  I know of several who do this and swear by it. Placing a time limit can force you to concentrate on what you need to do and get it done.

“If you spend too much time thinking about a thing, you’ll never get it done.” – Bruce Lee

 

Effectively managing your time is the key to being productive. The more productive you are, the more and better results you’ll get.

What time management tips do you swear by?

 

4 Holiday Marketing Mistakes You Should Never Make

4 Holiday Marketing Mistakes You Should Never Make

I don’t know about you, but I’m having a really hard time believing the holidays are nearly upon us again. 2014 is almost over and I was just starting to get comfortable with it. I guess the expression, “time flies when you’re having fun,” is quite true.

Luckily, there are still several weeks remaining in 2014. As a small business owner or marketer, you have probably been consumed with holiday marketing and planning for a while now. However, if you still have yet to prepare for the holiday marketing push, then you still have some time – but not much. Black Friday is on November 28th, Small Business Saturday on November 29th, and Cyber Monday is on December 1st. Yes, those days are coming up quickly.

Don’t panic! Instead, take the time you need as early as possible so you can make sure your marketing efforts are effective and productive. Rushing often results in mistakes which could end up costing you more in the long run.

Rieva Lesonsky makes an excellent point about why small businesses should focus on smart holiday marketing in her article for The U.S. Small Business Administration:

Whether you own a store, restaurant, service provider or even a B2B company, smart marketing can boost your holiday sales, too.

Avoid these 4 common mistakes for better results from your holiday marketing efforts, regardless of your business type or industry:

1) Neglecting or ignoring social media during the holiday season

Social media is a proven game-changer for many small businesses. In some ways, holiday marketing on social media can be considered a year-round activity. If you’re absent before and during the holiday season though, people may forget all about you. Out of sight, out of mind. Being available for your audience helps build trust and name recognition, which may help your business when it’s time for them to make their purchasing decisions.

There are several good ways to let your audience know that you’re feeling festive and ready for the holiday season. For example, you can spruce up your Facebook and Twitter headers and cover photos with holiday graphics and themes. This spreads the holiday cheer and helps your audience get into the holiday spirit as well.

2) Not budgeting or spending enough for advertising before the holidays

The holiday season is one of your last business’ final opportunities to meet your organization’s sales revenue goals before the year ends. As such, it’s not the time of year to scrimp on advertising. Be smart with your efforts though by focusing your advertisements in the place(s) where your audience can best find them. Examples include direct mail/printed ads, opt-in emails, social media ads, and search engine ads. Holiday marketing through smart, targeted advertising will help boost your brand’s exposure.

3) Making poor choices when sending holiday marketing emails

Email marketing can be a small business owner’s best friend any time of the year. It’s a popular and often effective choice for reaching your audience, especially during the holidays. However, you’ll definitely want to avoid making email mistakes such as the following, especially during the holiday season. Otherwise, you may risk losing potential clients down the road:

  • Spamming
  • Being overly promotional in your subject line
  • Using incorrect or broken links to your website in your email
  • Being an “unidentified” sender
  • Including too much unrelated or useless content within the body of your email

4) Failing to remember your loyal customers during the holiday season

While you’re making plans to boost your business’ sales during the holidays, make sure you reach out to your current clients, too. You may already be regularly contacting them, and handling any of their questions and/or issues, throughout the year. The holidays make a perfect time to show them how much you appreciate them for doing business with you. Failing to remember them may result in their leaving you for another organization who will show them the appreciation they deserve.

 

Are you ready for the holiday season? I’d love to hear your suggestions for holiday marketing mistakes we should all be avoiding. Please feel free to leave a comment below.

Ask Mandy Q&A: 7 Traits of Successful Networkers

Ask Mandy Q&A: 7 Traits of Successful Networkers

Ask Mandy is a weekly Q&A blog series. To ask your question about social media, please click here.

 

Networking is essential to business. It will help you more than hurt you. Networking is more than just exchanging business cards. I believe there’s an art to it.

Whether you network in real life or online, you go about it very much the same way.

 

This week’s question relates to the networking topic –

What are some traits of successful networkers?

Personally, I love networking events. Of course, I love to talk too. I have found that having the opportunity to talk about your business and explain what you do to others is some of the best promotion your business can have. You can answer questions and find leads.

 

However, not everyone does networking right. We’ve all been to those Chamber of Commerce events where you will get approached by someone who immediately pushes a business card in your face and asks for your business or received that message on LinkedIn that is a direct sales pitch 5 minutes after accepting the connection request. That’s not the way to do it. Networking is about communication. Networking is also about learning when to shut up and listen.

 

When I started my business in 2011, I become a member of our local chapter of BNI, Business Networking International. BNI is networking membership group. Everyone has the opportunity each week to give a 60 commercial teaching moment about their business and share who they are wanting to connect with – a person, business or a group.

 

Why do I mention BNI? Because they do networking right. They’ve taught that there is an art to it. Even though I’m not a member anymore, what I did learn has stuck with me.

 

Through experience, I have found 7 key traits that all successful marketers have –

 

Good Communication Skills

Communication is the key to just about everything. Businesses and personal relationships fail for lack of this. When networking, communication is essential because you want to present yourself professionally.  You want to convey a message, both verbally and nonverbally. You want to appear as someone who you would want to do business with. Of course, you want to be confident when talking about your business and display your communication skills.

Active Listening

Listening is very important. There is a reason we have 2 ears and one mouth. Listening is more than just simply hearing what the other person is saying. Listening is giving them your (hopefully) undivided attention. Really paying attention to what they are saying. Repeat back something they’ve said. Ask relevant questions. When an attorney is telling you about a case they just had, don’t ask him if he noticed the billboard for sushi by the highway.

They Educate

When networking, you are given the opportunity to educate the other person on what you do. I wouldn’t give them a whole presentation but you have the chance to tell them 2 or 3 sentences about what you do.  This is your elevator speech, abbreviated. This is something you should always have planned out and memorized. For example when meeting someone and they ask what I do, I say, “I own a social marketing company that provides social media consulting, management and training for businesses of all sizes.”  I know mine is one sentence, but I like to keep it short and sweet. It should be something that will also prompt questions.

Know When to Ask

An important piece in networking is asking – ask for a business card, ask to do lunch, ask for a meeting.  When networking, when you meet someone you would like to work with our connect with – ask.  You never know where that business relationship could take you.

Look for Relationship Building Opportunities

When you network and meet people who could be great business partners, you want to take the time to get to know them. Every person knows on average 100 people. Could one of those be a potential client for you? Yes, you can’t build a relationship in 5 minutes, but get a business card and meet for coffee or lunch.  Networking can take place outside a business function. Networking is everywhere – the grocery store, the carpool line, at Starbucks. Building a relationship with another business person is a great way to gain the next thing…

Value Trust

Would you honestly refer someone you didn’t trust? Great networkers introduce and refer people they not only know, but trust. When you trust someone and refer them, you are putting yourself out there and vouching for that person. Same goes in a networking situation.  Do you want to introduce someone you don’t trust to a friend or colleague?

Complete the Follow-Up

Send a handwritten note or an email. Show your professionalism by following up with the ones you have met. Most business relationships never take off because someone failed to follow-up.

 

I see networking as building relationships with people I could do business with or people I could one day call clients. Even if you have an online business, offline networking is important. It gives you the chance to branch your business out even more.

How do you network online & offline? What are the most important networking traits you think everyone should have?

 7 Traits of Successful Networkers


 

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True Confessions of a Social Media Professional

True Confessions of a Social Media Professional

I believe there are three types of social media professionals – the rookie, the wannabe and the actual pro.

The rookie is the kid on the block. Whether they’ve landed their first job at a company or have been hired by their first client, they are the newest ones in the field.

The wannabe is the one who talks the talk but doesn’t walk the walk. You know, the ones who explain their lack of followers by saying they spend all their time on their clients. Yeah right.

The actual pro is the one who knows what they are doing, have a roster of clients who love them (most days), either heads up social media for a company or is at the helm at their own growing business. These are the ones you see and hear about.

It doesn’t matter what type you are, we all experience some of the same type of things at different levels. Most of us true social media pros have little things that really crawl our skin or make us want to jump and scream with excitement, but for various reasons, never muster a word about it.

That’s about to change.

Here are 10 true confessions of social media pros that we are too reluctant to say.

  • Even though we say we hate being called an “expert” or “guru”, inside we love it. Who doesn’t love being acknowledged for their work? We all say “please don’t call me an expert” when inside we are screaming “why, yes, yes I am!”.

 

  • We do obsess over every.single.metric. Facebook likes, retweets, you name it, we watch it like a hawk. Sometimes it will keep us up at night. We want successful campaigns for our clients so they will keep us. Providing the accurate metrics and and good ones at that, makes them happy. And if they are happy, we are happy.

 

  • We’re always checking up on our competition… even if we are friends with them. While every social media pro is a competitor, many of us work thousands of miles apart and have different focuses. While I like SMBs in the Southeast, you may prefer to work with local businesses in your hometown 5 states away.

 

  • We are consumed with rankings. We always congratulate the ones who are on them, but we all secretly feel let down when our name isn’t there. Anyone who says otherwise is a liar. We see all the humblebrags when someone acknowledges they have been listed. Most are sincere, but you know the person is giddy as a schoolgirl.

 

  • We’ve stalked someone – an influencer, a competitor, a prospective client. Maybe you put your browser on “Incognito” to do it, but we’ve all stalked someone’s LinkedIn profile or Twitter account.

 

  • Automation is our savior. Yes, you cannot automate everything, but when you can, you do. Your time will thank you later. All of the bigger names in social media automate. It is impossible to post in real time 100% of the time. Try it – I dare you.

 

  • We’re all working on ebooks. Seriously. Some may have just outlines, some may have it in their head, but we’re all working on some part of it. This is just a part of the business. We all want something to use as an opt-in or a teaser or to have when we land that first big speaking gig.

 

  • We hate to see ourselves on video or listen to ourselves to podcasts. I know it creeps me out when I hear myself. Most actors, actresses and musicians hate to see or listen to themselves. We are our worst critics.

 

  • We love swag. It’s like Christmas when you go to your mailbox and you have a package from Canva or Sprout Social or some other company you work with. We love freebies.

 

  • We are VERY passionate about what we do. We love it and when something doesn’t go our way or go right for a client, we take it personally.


So there you have it – an insider’s scoop in the brains of those working in social media. Do you have a true confession?? Don’t be afraid to share it below!

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