5 on the 5th Interview - Nick Kellet of List.ly

5 on the 5th Interview: Nick Kellet

I’m a list nut. As you’ve probably noticed with my blog, I love list posts and/or 3 or 4 bulleted-points like a list.

I had heard of List.ly but had really used it. Then Nick Kellet, co-founder of List.ly started tweeting with me and one awesome Skype session later, I have someone I like to keep in my little sphere of influencers who I can also call one of my social media friends.

Below is my interview with Nick – take a read and then let me know who your tiger is (you gotta read it to know what I’m talking about) 😉

 

Name: Nick Kellet

Title: CoFounder – Listly

Company: Listly

Website/Blog: http://list.ly/

Twitter handle: @nickkellet

 

Question 1: Why did you choose to work in this industry?

I love startups, but most of all I love jumping domains. I love solving the new problems that come with new domains.

I’ve worked in Fashion Manufacturing, CRM, Retail Promotion, Business Intelligence & Board Games to name a few.

So jumping into consumer-focussed content marketing, crowdsourcing and curation was just the next step. It completed my switch from B2B to B2C. Actually in reality is all just about people.

My board game was crowdsourced and curated, so when I discovered Listly and explored the idea of joining as co-founder it was an awesome fit.

Question 2: How do you keep continuing your education and staying up on all the latest trends and changes?

I loved to read (or more often listen to books). I explore blogs and content on slideshare, attending conferences and also connecting with people. You  need many data points to keep yourself connected and grounded.

I’m always listening and looking for new connections (social, intellectual and emotional).

Feeling is a big part of our growth opportunities as fully evolved humans. I’m big on intuition and empathy.

One of my favorite books is Dan Pink’s “A Whole New Mind”. I’m a big fan of the right side of the brain. I’m unsurprisingly left-handed.

I live for creating and explaining the world in terms of models. This is how I learn and refine my beliefs. Start with a straw man model and then iterate. Replace heads, arms, legs etc until you have a robust working model of your reality. That’s how I solve problems.

I strongly believe you can’t formulate sitting on the bench, you need to be in the game. Ac active player. Trying, failing, iterating and ultimately winning.

Question 3: What do you love the most about working in your industry? What bothers you the most?

Love

I love the reach, the possibility. Reality often falls short of 10 millions views, but it exists as a possibility.

So when you publish a piece of content and it gets 10k views or even 30k views that’s amazing.

You know that’ cool because when you began you were delighted with 500 views.

10 million views may be elusive (or exclusive to Madonna or Lady Gaga), but there is always tomorrow and your next bright idea.

I love the fact we can set outrageous goals. We just need to be kind to ourselves if we don’t quite achieve them. It doesn’t mean giving up. Sometimes all we got wrong was the timeline.

Bother

The internet is a bubble. Social Media is a bubble. We live listening to other people in the bubble.

Saying that feels like confessing that the emperor is naked. He is.

Real people operate at a different level and pace. They don’t and won’t care as much as you do. You offer a potential solution to one of their many problems and challenges. That’s an adjustment we all need to make.

So you need to adjusts your models and expectations to their reality and their lens.

Question 4: What is the hardest situation you’ve encountered in your business and how did you handle it?

Letting go of an idea. That is the hardest thing.

I’ve let go of a business I sold. That was like selling your 1st born. On the scale of things that’s actually easy.  You can always create a new idea.

Letting go of half-baked ideas that were just wrong (bad ideas) or too early or … . That’s harder.

I’ve also let go of my board game, GiftTRAP.  I published and promoted it and it keeps on living. It won 20+ awards including a Spiel des Jahres prize and was translated into 14 languages. It’s sold 80k copies to-date.  Today I’m no longer the active publisher. That’s been the hardest thing to let go of. That experience was a roller coaster of ups and downs. With hindsight I should have enjoyed it like a roller coaster, but instead I lived every climb awaiting the dip and every dip expecting the climb. That was a hard lesson, but one heck of an achievement.

The game always had a life of it’s own, one that I breathed into it. It kept on going long beyond my will to persist, which is possibly the hardest thing to deal with. Great ideas do have a “life” of their own, beyond the control of the inventor. Sometimes you can get too close and too connected to an idea. And sometimes you can listen to all the wrong feedback. Any entrepreneur has made all these mistakes.

Today, I try to be less connected, but also more persistent. I’m always looking for “signs of life” in my projects. Ideas take on their own being and skip to their own beat. Running with natural momentum is much easier to manage and grow.

Question 5: What is the best business advice you’ve been given and why has it stayed with you?

My old friend and mentor Harish asked me a mind blowing question. This was in my first job at French Connection’s head office. I was 21.

“What are you to the tiger?” was his question. A metaphorical tiger.

Who is your tiger? What’s their role in the world and what’s your role relative to them? Is your tiger in the wild or in the zoo.

It’s a deep and philosophical question that anyone can ask about their role in the world

It’s healthy to appreciate your role in context.

 

One for the road…

Bonus: If you could come back to life as any person from the history, who would it be?

Some kind of explorer would be good.

I’ll say Black Adder. He’s historical with a touch of fiction thrown in for good measure.

 

So… who is YOUR tiger?

Want to Use Social Media Ads- Read this first.

Want to Use Social Media Ads? Read this first.

I’m going to lay some truth on you… in order for your content to be seen on social media you are going to have to pony up some money and use social media ads.

Ah yes, pay to play. That’s what I’m talking about. Calm down, it’s not that bad – trust me. It’s actually a wonderful thing. You have the ability to reach the EXACT person/group you want to. Isn’t that awesome? Seriously, it is.

In this day and age of digital marketing, the options are nearly endless of what you can do for your business in terms of social media ads. Most businesses have taken advantage of social media, using Facebook and Twitter to get their message out to the masses. Now that requires using social media ads.

Yes, businesses can pay to play on social media and the ones that do it have gotten quite good at it.

Paying to play is pretty much the norm on Facebook. Everyone and their brother knows about Facebook’s upcoming decline in the amount of people who see your posts. Because of that simple truth & what to expect this coming year, businesses are devoting advertising dollars to that platform to make sure their content reaches their market.  Let me say though, you can do this on Twitter and LinkedIn as well – it’s not just limited to Facebook. Instagram and Pinterest advertising options coming to an account near you.

If you are going to use social media ads, here are some basic best practices to make sure you getting the most bang for your buck…

Know why you are doing it.

Simple enough, right?  Not really. I see businesses promoting Facebook posts and tweets that are honestly a waste of money and it’s obvious they did it just to do it. Like in using social media, you have to have intent in every.single.thing you do. It’s your money (or your boss’). Play it wise.

Know who you are targeting.

You may be having an event that interests only a portion of your market, so when you pay to advertise it, target only that group. That’s the sheer beauty of social advertising – targeting. You can target so specifically that you know your market is going to see it. Want to target people who live in multi-million dollar homes? Now you can. Stay-at-home moms? You betcha!

Have a budget.

I know this seems like a no-brainer, but it’s easy to lose track of your money on social advertising. Yes, you may only be spending $2 per day, but if you have that plus $15 on a promoted post plus $10 per day on Twitter, it adds up quick. Keep a spreadsheet of what you are advertising, how long it’s running and how much you are planning to spend and stick to that.  Trust me, it will save you many accounting headaches later.

Don’t promote every post on Facebook.

This is a hard truth, but not everything you post is worth paying to promote. I’m not saying your content isn’t awesome (because I’m sure it is), but when you promote a post it shows up more in your fans’ news feeds and the more they see it, the more likely they are to hide/unlike/report your page for spam. A good rule of thumb is that unless it’s a contest, event or sale/special, don’t promote it. Blog posts are sometimes okay to post, but only if it’s one that is getting a ton of response or it’s something you really want people to read. I saw a social media “professional” promote a post asking people is they were ‘making their day great’. Seriously. You can’t make some of this stuff up. Talk about a waste of money and one less fan – me.

Those seem easy enough, right? These are just some basic things to keep in mind when using social media ads this year.

Do you have any best practices you use when you advertise online?

Top Posts of 2014

Our Top 10 Posts of 2014

It’s that time of year where everyone in social media ranks their top posts of the year. It’s become an annual tradition for us to do this as well. Below are our top 10 posts for 2014.

We did our list this year through Listly so please feel free to vote on your favorites below!

Top 10 Blog Posts of 2014 | 8 Best Practices When Using Social Media to Market Your Business

As 2014 gets underway, you have probably already implemented the newest ways to connect with social media users for marketing. But have you covered all of the bases? Are your strategies the best that they can be?

Top 10 Blog Posts of 2014 | How One Guest Post Changed the Way I Write - ME Marketing Services, LLC

I always thought I was a good writer. I would get compliments on my style and lots of social shares. Praise makes a person feel good, right? However that all changed when I got the awesome opportunity to write a blog post for Mark Schaefer and his {grow} blog.

Top 10 Blog Posts of 2014 | 5 Internet Sites to Visit When You Have Writer's Block

Sooner or later, it happens to every business blogger...the dreaded condition known as "writer's block." The good news is there are plenty of ways to overcome it. I know it's true because I have been there, too. There is not one perfect solution for getting over that hump.

Top 10 Blog Posts of 2014 | 5 Ways to Use Instagram for Your Business - ME Marketing Services, LLC

As social media platforms evolve and change what they do, marketers are forced to constantly change up their social media strategies. Many add another platform to their plan or completely abandon one for another. Let me give you one platform that should get some of your attention - Instagram.

Top 10 Blog Posts of 2014 | 3 Tips to Help you Rock the LinkedIn Publishing Platform

If you're active on LinkedIn, the chances are good by now that you're seeing more posts from people in your network. LinkedIn started rolling out long-form publishing capabilities to its members in February, 2014. Some bloggers started using the LinkedIn publishing platform right away, while others have been watching and holding out for a bolt of inspiration to hit them.

Top 10 Blog Posts of 2014 | Best Social Media Etiquette Practices - ME Marketing Services, LLC

Manners are made up of trivialities of deportment which can be easily learned if one does not happen to know them; manner is personality-the outward manifestation of one's innate character and attitude toward life.... Etiquette must, if it is to be of more than trifling use, include ethics as well as manners.

Top 10 Blog Posts of 2014 | 5 Ways Millennials Can Use LinkedIn - ME Marketing Services, LLC

As a member of the millennial generation, I have become well versed in the language of social media. So much so, that colloquial such as "hashtag" has been integrated into my speech. However the one outlet of social media that I feel my generation neglects is LinkedIn.

Top 10 Blog Posts of 2014 | Top Tip: Using Photos in Your Social Media Strategy

In today's very social world, it is easy to get lost in shuffle of the constant updates, status changes, and advertisements that have consumed our daily life on the web. However, there is no secret to why platforms such as Instagram and Facebook have grown so dynamically in this industry and are popular platforms for customer engagement.

Top 10 Blog Posts of 2014 | Why Some People Just Don't Cut it in Social Media - ME Marketing Services

I have a confession. I just unfriended people on Facebook and unliked over 400 Facebook pages. GASP! (LOL) This shouldn't come as a surprise. Most people go through their social media accounts often and remove pages and people that just do not fit where they are in life or business anymore.

Top 10 Blog Posts of 2014 | Canva Will Make You Look Like a Pro

I'll be honest - I am not that savvy when it comes to graphic design. I joke that I took the music route because my artistic ability maxed out at stick people. However thanks to the new site Canva, I look like a pro designer.

Are You Making Content Marketing a Priority in 2015?

Are You Making Content Marketing a Priority in 2015?

With Thanksgiving behind us and the holidays upon us, many marketers have begun setting their sights on the opportunities of a New Year. If you haven’t put a 2015 marketing strategy in place already, then you still have time. One area in which your business might seriously consider making a top priority for 2015 is content marketing. If the past few years are any indication, then content marketing will take a top spot for businesses in 2015 as well.

Content marketing involves the process of creating and/or curating, then distributing content to a targeted and specific audience. Content marketing is usually combined with other marketing techniques (such as social media marketing) as part of an overall marketing plan for the purpose of lead generation and client acquisition.

Stats such as the following reveal the growing influence and positive effects of content marketing:

  • 73% of B2B marketers are producing more content than they did a year ago. (CMI, 2014)
  • The average organization spends 30% of their marketing budget on content. (CMI, 2014)
  • The most effective B2B marketers spend 39% of their marketing budgets on content. (CMI, 2014)
  • 50% of consumer time online is spent engaging with custom content. (HubSpot, 2013)
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Demand Metric)
  • Brand awareness is a content marketing goal for 82% of organizations. (CMI, 2014)

Source: OneSpot

As you can see from these stats, the percentage of businesses adopting and experiencing success from their content marketing strategies has increased dramatically over the past couple of years. Are you convinced that content marketing will be big again in 2015 yet?

Making content marketing a priority in 2015 will help your business achieve positive results in the following ways:

Brand Awareness

A sound content marketing strategy (which includes the creation and curating of quality content) helps businesses gain exposure by allowing them the opportunity to introduce themselves and their solutions. Having a blog on your website is one of the best ways for raising brand awareness, as long as you keep Google’s ever-changing algorithms in mind when publishing blog posts.

Lead Generation

An important thing business owners and/or marketers should remember about lead generation is that building strong relationships with potential clients is a key factor of eventual client acquisition. Content marketing definitely helps businesses with both attracting potential clients and with relationship-building. The more your audience perceives your content as valuable and informative, the better they feel about connecting and engaging with your business. As well, your business should focus on the quality of the content you distribute, rather than just quantity, for more positive results.

Engagement

Business owners who focus on their audiences’ interests often experience positive results from their content marketing efforts. In an article for i-SCOOP, J-P De Clerck describes engaging, client-centric content marketing as the following:

 

An ‘engaging’ content (marketing) strategy is not about the content you think you need to have. It is about the content you need to have in order to engage the people you would love to engage by knowing what they want. It’s about enabling people to fulfil a task they have, whatever it may be at any given time.

Sales

Let’s be honest here – sales is a huge priority for every business owner. And by now, you probably understand how an effective marketing strategy contributes directly to successful sales. Digital marketing helps businesses reach and capture online leads, which makes having a content marketing strategy in place even more important. Keep in mind that your sales success through content marketing also depends on how you handle the factors I covered above (brand awareness, lead generation, and engagement).

 

Will content marketing be a priority in – or at least a part of – your 2015 marketing mix? I’d love to hear your thoughts. Please feel free to leave your comments below.

4 Social Media Trends We Will See in 2015

4 Social Media Trends We Will See in 2015

Has another year seriously passed? I seems like it was 2005 – my oldest was one, Facebook was just an idea in Zuckerberg’s head and heck, we all still had flip phones.

Social media has evolved in the past 10 years thanks to smartphones, tablets and the always-connected lifestyle the majority of us have adapted. If you told me 10 years ago that I’d have a phone with an app to order pizza or tell me the traffic, I would have laughed at you.

We’ve come leaps and bounds. 2014 saw a record amount spent on social advertising. Facebook topped well over 1 billion users and Instagram is now surging as a top social media platform.

As the industry is ever-evolving, we will see no shortage of changes this next year.

Facebook’s Algorithm Will Limit Your Posts

As previously announced, Facebook will start limiting the reach (drastically) of posts that appear to be salesy, like ads. They want you to spend money to get those posts seen. So what does that mean to you? Retool your Facebook strategy, if you even still have one. Make sure your posts are of value. Provide your fans quality, non-salesy content that encourages engagement. Even if only 100 people see it, if 75 of them are commenting or sharing, it’s still a success. Quality matters.

 

Instagram Demands to be Taken For Real

Yes, you can still Instagram pictures of your dinner, but with the major growth this platform saw in 2014 (200 million users!), expect it to grow even more. Imagine Pinterest in 2013. That’s Instagram now. More and more businesses are using this to reach their community, in fact according to the Social Media Marketing Industry report, 42% of marketers are planning to increase their use of the platform this year, compared to 38% in 2013.  I’m following just as many businesses now as I am people. The posts are quality and entertaining. This platform gives you the chance to show your business’ personality. Relating matters.

 

Content Marketing Will Become the Centerpiece

Content is huge right now. It’s become the vehicle for information, education and sales pitches. More content is being published on the web than ever before. My friend Mark Schaefer wrote about one of the consequences of all this content – content shock. The premise is that we will get to the point there will just be too much content out there for us to ingest. We are speeding towards that, but first make sure your content provides value and is respected by your community. That will stand out when this shock happens. The message still matters.

 

Social Advertising Becomes a Requirement

For some businesses, social media advertising is already a requirement. More money is being allocated to this every month. With Facebook’s changes and Twitter’s new business offerings, expect to see more ads in your social feeds. If the business is using them correctly, that’s not a bad thing. Watch out what you promote – it needs to create value for your community and help you meet your end goal. Money matters.

 

I’m sure you could google “2015 social media trends” and see more than these 4 I’ve listed, but these seem to be the biggest four to me.

What trends do you see happening in 2015? Are you excited about any of them?

Why I Would Give Up Facebook in a Heartbeat

Why I Would Give Up Facebook in a Heartbeat

Yes you read that right. A social media professional publicly stating she’d give up Facebook. Let me explain…

I have been a Facebook user since the fall of 2006. I enjoyed simply because I could keep up with my sister out of state. My mom joined a few years later.

Being on Facebook originally was fun – reconnecting with friends I hadn’t seen in years, staying in better touch with family out of state and even getting to give an apology to someone that was about 10 years overdue. There were no ads and no games – you could say Facebook life was much simpler.

Fast forward to now. Everytime I log on, I’m shown more ads that I ever remember seeing. I’m constantly getting game requests from older relatives that all they do in retirement is play Facebook games (MOM!!!). Facebook is busier than it’s ever been. Over 1 billion people and over 50 million business pages.

As an everday user, I’m over it. As a business owner and a social media marketer, I’m deep into it. Can’t win for losing, right?

Today I’m writing this post as a user, not as the social media marketer. To be honest, it’s hard to switch between the two, but we have to. So why am I over Facebook as an everday user?

1. It’s no longer interesting.

Call me boring but all the content in my News Feed these days are selfies, obvious cries for attention and people overinflating their lives. Rarely do I see something good, such as a promotion or someone’s exciting news. It’s more vain and ego and less celebration. There’s too much shallowness in this world, I want to see the good stuff going on in my friends’ lives.

2. Too much noise.

I love the cleanness of Instgram. One nice thread of pictures with comments. Twitter lists too – one nice stream of tweets. Facebook now has your entire left column of your pages and such, then the main feed in the middle and ads and the running trend ticker on the right. When I constantly have 5 or 6 tabs open at any given time, I just want to flip over to something clean.

3. I’m missing out on posts from friends & family.

I know all about Facebook’s algorithm. I know why I’m not seeing their posts, but I shouldn’t have to go to each of their profiles to see what’s going on. I have an Interest List set up for them, but the downside to that is that I see every single page they have liked. all of the friends they’ve become friends with and each time the reach a new level in Candy Crush. After about 5 seconds of scrolling I just give up. There has to be a better way.

4. Too much drama.

This goes back to point number 1. I know almost all of my Facebook friends in real life and I can weed out the BS from reality. Sweetie, you ain’t foolin everyone. Facebook gets really bad during election years and I will typically hide A LOT of stuff during that time. Politics have no place on social media. I have rarely seen a level-headed debate or comment thread on one. No one has time for that! This ecard says it perfectly…Facebook vain shallow not real life

 

So if I’m over Facebook and not using it as much, where in the social web am I? Twitter, Google Plus and Instagram. Why?

1. I see the content I want to see.

I am in love with Twitter Lists and Google Plus Circles. These are two of the greatest inventions in social media. With each of these, I see all of the content of the people I want, minus the games, likes and new friends. It’s easy to read so there’s no noise and distractions. Oh glorious day!

2. Less drama.

Okay, I have to put an asterisk next to this one because Twitter can be one drama-filled party like the Real Housewives of whatever city it is this week. BUT you only have 140 characters on Twitter, so you gotta be short, sweet and to the point. Not a lot of long, rambling posts like Facebook. Google Plus is typically more mature because the userbase is older, saner and so over the teenage drama.

3. Content is more interesting to me.

I’m all about quality, value-building posts both personally and professionally. I’ve found the content as a whole is better on Google Plus and Twitter. Instagram is fun – it’s like you are getting a behind-the-scene peek at others’ lives in a voyeuristic way. Less drama. Less headaches. Less fakeness. It’s articles I want to read, pictures from people that matter to me and the latest news (seriously, I’ve found I get the news much faster on Twitter than on any website or TV station).

 

Because I own a social marketing business, I cannot leave Facebook. My clients are doing well on it and I need to be there. I’ve scaled back my personal uses of Facebook though. When I do use it personally, it’s from my iPhone or iPad 90% of the time. It’s easier to keep the business part separate that way.

How about you? Are you tempted to leave the big blue brother? Would you ever completely leave Facebook personally?

Ways to Generate Leads via Social Media

Ask Mandy Q&A: Ways to Generate Leads via Social Media

Lead generation is important for any business. Without leads (or referrals as they are sometimes called) you would have nowhere to start. Leads (referrals) can come from friends and family or a business organization or even online via social media. You may have a portion of your clients that found you on their own but at some point every business will have to go after clients, either through advertising, social listening or your traditional sales call.

Recently I was asked to list out some ways that people could use social media for referrals. As I created the list I realized that are numerous ways one could use social media for lead generation. I know I am not inventing the wheel here, but these are common ways people are using social media to generate leads.

 

Use social media to create that relationship and build trust & loyalty.

Post QUALITY content that shows you are an authority in your industry and you really do know what you are talking about. After time (this doesn’t happen immediately), you will have people approach you to hire you for your services. I recognize this is a long-term plan, but it’s highly effective.

Use Twitter’s advanced search to search phrases that relate to your industry, really listening to what the general public is searching for.

Example: You are an insurance agent. You go to Twitter and search “my rates are too high” or “I am so mad at my insurance agency”.  You can search worldwide or locally. Reach out to those who are complaining with a simple “Hey! I saw you are unhappy with your rates. If I can ever be of help, just let me know.” You do NOT want to start off with a sales pitch, just broach the topic gently.

Have a LinkedIn profile that is completed to 100% and connect with those you are in your target market.

ALWAYS, ALWAYS, ALWAYS create a personalized connection message.  Do not use the generic, standard message.  You are trying to reach out and connect, so personalize it.

Take advantage of LinkedIn groups – join those that are industry-relevant or those that target your target audience.

Be careful not to spam or give a hard sell to these groups.  Most have rules against it.

Be active on social media. 

The more you are out there, the more people will see you and request information for your services. If you choose not be active (and I’m not sure why you would) how will people find you?

Take advantage of Facebook ads.

Facebook ads give you the ability to target the specific person you want to reach. Using their Power Editor can give you even more targeting options.

Have an opt-in on your website and promote it through social media.

For those unfamiliar with opt-in, they are something of value that people will give you their email address for.

Example: You are in pest control. You have a place on your website for people to get a copy of a white paper you have called “10 Simple Ways to Keep Your Home Bug-Free”. People would give you their email address and in return, they would receive this piece. You then have their email address to contact with new customer specials, on-going offers and general information.

Opt-ins can be promoted with a Facebook ad directing them to sign-up on a custom tab on your Facebook page, a sponsored tweet with the link, or just a simple post on your various social media profiles.

 

There are many, many ways to generate leads using social media so these 7 are not the end-all. Let me ask you, how do you generate leads via social media?

 


Do YOU have a question about social media for businesses? Simply click here to ask!

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A New Must-Read- The Art of Social Media

A New Must-Read: The Art of Social Media

I love a good book. I love a good, relevant social media book even more. I’ve read many titles from various social media professionals, but Guy Kawasaki and Peg Fitzpatrick’s The Art of Social Media is a new one to the must-read list. I was fortunate to be one of the beta readers for this book so I got a sneak peek into what lies in store for you 🙂

Not familiar with Guy and Peg?

Guy Kawasaki is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment.

Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. The Art of Social Media: Power Tips for Power Users is her first book.

I first got to know Peg through the now-disbanded Social Solutions Collective. From the get-go her knowledge of social media tactics and strategies were amazing. She really rocks Pinterest and does a fabulous job with it. Peg is someone who I have come to trust and respect in this industry. Of course everyone knows Guy – his Google Plus posts range from totally random to on-point however he really knows his stuff. Guy is one of the biggest names in social media. Put he and Peg together and BAM. We get this awesome gift of a book from them.

Enough about them, let’s talk about the book.

This book is written with the assumption that you know the basics of social media. The 12 “How-To” chapters (with over 100 tips) cover everything from profiles to content to community growth to just rocking it. Here are some highlights I found valuable…

From Chapter 1, “How to Optimize Your Profile”:

  • Optimize for 5 seconds. It’s important to craft your profile carefully, but let’s be honest here. We all just glance and do not really study it.
  • Craft a mantra. What will your tagline be?
  • Go anonymous. Browsers have this awesome little-known mode called “incognito”. You can browse without having your identity revealed.

From Chapter 2, “How to Feed the Content Monster”:

  • Pass the reshare test. Resharing is the ultimate compliment on social media. When you write something – an article or a post – is it something that will be reshared?
  • Piggyback on curation and aggregation services. Their list of sites for this is awesome. This is something we should all be taking advantage of.

From Chapter 3, “How to Perfect Your Posts”:

  • Be curious or as they put it, ABC (always be curious). Find what works for you. No two “experts” will give you the same answer. Do what’s best for you.
  • Be defiant. I LOVE LOVE LOVE that they point out their opinion about SEO (which I agree with). I’m not going to tell you what they said here – you have to read the book! The point is to buck the trend.

From Chapter 5, “How to Integrate Social Media and Blogging”:

  • Meet people in real life. You can make great relationships on social media, but meeting them face-to-face takes it to a new level.
  • “Peg” your posts. If you’ve followed Peg long enough, you’ll immediately know what this means. If not, look up #67 in the book and you’ll get all the details. Hint: it’s how to maximize your articles with social media.

From Chapter 6, “How to Get More Followers”:

  • Best quote from this chapter, “There are only two kinds of people on social media: those who want more followers and those who are lying.”

From Chapter 7, “How to Socialize Events”:

  • Dedicate a person. I’ve done this at events – it’s VERY important to have someone designated to handle the social for your event – it saves many headaches for the organizers.
  • Provide wireless access. OMG Yes.

From Chapter 10, “How to Avoid Looking Clueless”:

  • Don’t ask people to follow you. My honest opinion? This is tacky. I will ignore requests to follow or like something unless it’s from a friend or someone I respect.
  • Don’t call yourself a guru or an expert. I’ve written several posts on this. I think a book needs to be written on this topic alone.

From Chapter 11, “How to Optimize for Individual Platforms”:

  • My favorite from this chapter is the opening quote. It brings be back to my Marketing 101 classes in college. From Guy himself…”The 5 p’s of social media: Google+ is for passions; Facebook is for people; LinkedIn is for pimping; Pinterest is for pictures; Twitter is for perception.”

These are just my favorite highlights of the book. It will be on my recommend list of reading for all social media pros, both seasoned and new. I could write a whole book on this book, but then you wouldn’t feel the need to go buy it. So, go buy it! You can get it on Amazon here.

I hope you enjoy this book as much as I did. Oh, when you do get it – look up the 10th name on the Acknowledgements page 😉

Snapchat, Not Just a Medium for Selfies Anymore

Snapchat, Not Just a Medium for Selfies Anymore

Snapchat is one of the most unique social media platforms (if you choose to recognize it as one) available to the public.

Developed simply as a messaging app, these messages were not communicated by texting or calling, no, they were communicated through photos that disappeared after a maximum of 10 seconds. As you can imagine young adults and teens pounced on Snapchat making it incredibly popular. Some parents worried it would become a medium for sexting, but instead it became known as the vehicle for hideous selfie wars between best friends. However, like all forms of social media, Snapchat is evolving into a dynamic channel for advertising and marketing.

On October 21st Universal Studios released an ad over Snapchat for the new movie Ouija. The ad featured a 20 second video trailer that was designed and edited to resemble a typical Snapchat story. Although this ad is the first of its kind, there are questions that still need to be answered:

  • Is this particular ad successful enough to deliver the results desired?
  • Will Snapchat become a new form of media for advertising, marketing, and public relations?
  • What will that mean for Snapchat as an industry?

Universal Studios, the pioneers of advertising with Snapchat, were very pleased with the results of the ad. While some people were agitated by the ad, others reported actual fear from the trailer, which is the result the marketers wanted.  However, there were a few issues with the advertisement on Snapchat –

1. The advertisement disappearing after one viewing.
2. Making ads available to the public for more than one viewing.

Solving these two issues is essential to Snapchat if they wish to continue receiving offers for advertising.

So far, Snapchat has not received any form of revenue, but this new advancement could mean big bucks for the company in the future. Doug Neil, the executive vice president of digital marketing for Universal Studios refused to reveal the cost of producing the advertisement, however he implied that it was priced competitively.

Although Snapchat began as a meager messaging app, it is slowly becoming a big contender for marketing in social media. While it is too soon to predict the future of advertising with Snapchat, new advancements like transferring money and advertisments are just the first steps in its long journey to joining the “big boys” of social media. Marketers, public relations specialists, and advertisers should be keeping a keen eye on Snapchat, you never know what will turn into the next big platform.

Would you advertise with Snapchat if given the opportunity?

Sources:

AdAge: http://adage.com/article/digital/snapchat-s-advertiser-messaging-service-tv/295473/

LA Times: http://www.latimes.com/business/technology/la-fi-tn-universal-ouija-snapchat-20141021-story.html

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