I have know this month’s interviewee since she was in high school. I first got to know her and her awesome family through dance – she was one of the principal ballerinas at the dance studio my daughters attend. I told her when she got to college if she needed an internship (knowing she was […]
Every business needs to have goals. They could be financial, strategic or marketing in nature, but you still need to have them. I have goals for my business. I’m heading into year 5 of ME Marketing Services and 4.5 years in I have reached a major goal/milestone, financially speaking. Looking towards this next year […]
The blogging struggle is real. No, seriously, it is. In the world of digital marketing, you’d think blogging would be easy with thousands of topics to write about. Well, it’s not. Why? Because if you google every topic, you’ll find thousands of others who have chimed in with why their approach is the right […]
The holiday season is the time of year that businesses can be made or broken. Many businesses, such as retail, depend heavily on the holiday season that runs mid-November through New Year’s Day. This is one time of year that you should not skimp on the marketing! The holidays make marketing so much fun – […]
I love this month’s interviewee. We first got to know each other through a social-media-“expert”-who-shall-not-be-named’s private group and later bonded over our not-so-great experience with this person. We were both part of the now-disbanded Social Solutions Collective and have stayed in touch. Sara is extremely talented and doing great things up in Michigan. Below is […]
Let’s just call it what it is – “Best of” contests are nothing but a joke. They are nothing but advertising ploys by newspapers and magazines to sell ads in special sections. I can say that because I worked in newspaper advertising and I ran several of these contests. But that’s not what this […]
For every action, there is an equal and opposite reaction. – Isaac Newton Social media is no different. The weekend of October 17th showcased that to its fullest thanks to college football. College football brings out the most passionate fans and while the majority have a sense of right and wrong about their passion, […]
If I had a dollar for everytime someone asked me how they could extend themselves online, I’d be super-rich. Well, maybe not super-rich but definitely rich. Every business, when using social media, wants to get the most return on their time. Once you’ve established the basics and have that rolling, there are other things and […]
Oh Twitter, how I love thee – let me count the ways…or on second thought, let me rethink that. In the past week Twitter has announced that their share counts will no longer appear with Tweet buttons AND third-party direct access to tweet share stats will be curtailed. This is a HUGE mistake. […]
This month I want to introduce you to someone I was recently introduced to, Mojca Mars of Super Spicy Media. Fellow social media peer and friend Ian Anderson Gray introdiced Mojca and I via Twitter. She is located in Europe and doing some awesome things on that side of the pond for businesses and their social […]