Recently I was scrolling through Facebook and I saw a post that floored me – it was a post about a social media statistic that said the majority of small businesses base their social media success on the number of views a post gets. So naturally, I want to see the source. Instead of finding […]
Did you work for (or own) a business before social media arrived on the scene? It really wasn’t all that long ago. If you did, then you remember how businesses once relied upon other options – such as cold-calling, tradeshow booths, or printed ads – when it came to handling their marketing and communications. Before […]
This month’s 5 on the 5th Interview is with someone who I admire as a fearless businesswoman. I got to know Heidi Garland through various social media groups over the years and enjoy watching her work tirelessly for her philanthropy – the American Cancer Society. This is an organization near and dear to my heart, […]
What’s in a name? Well, when you’re a new entrepreneur and seeking to build awareness of your brand, a name can mean everything. In her article about building brand awareness for the WordStream blog, Megan Marrs says the following about how we often use some brand names without thinking twice: When you need a tissue, […]
Here are some stats about women entrepreneurs: Women start companies at 1.5 times the average rate in the United States. The absolute number of startups in Crunchbase with at least one female founder has more than quadrupled in the last five years, from 117 in 2009 to 555 in 2014. Women entrepreneurs in the United […]
There’s been a lot of talk about Instagram this past year or two. It’s a platform that is growing fast, much like Pinterest in its early years. Now that users can switch between accounts, it makes life easier to switch between your personal and business accounts. Before we get too much into how you […]
This month I interview a fellow Southern transplant, Dorien Morin-van Dam. Of course, she’s from the Netherlands, not the Midwest like myself 🙂 I got to know Dorien through the now-disbanded Social Solutions Collective. Just one state over, Dorien is doing some great work in Myrtle Beach, South Carolina doing work on TV and adding […]
I’ve been catching up on some business reading as of late, taking a break from re-reading my beloved Outlander series a fourth time. While reading, I came across a new “trend” for 2016 that really made me think “WTH?” from the article, 5 Upcoming Trends That Will Change How You Approach Social Media Marketing… […]
Let’s go ahead and state the obvious – Facebook is not very business-friendly. Anymore at least. Pages post content hoping someone will see it without having to click “boost post.” But before that can happen a page has to have people like it. And boy are pages getting desperate. Just this week […]
Even though I hated math throughout my schooling, I love numbers. Mainly numbers relating to stats and analytics. As a subscriber to Advertising Age, I get their marketing fact/stat packs every year and they are full of great insights and numbers as you plan your upcoming marketing efforts. As always, the stats are a […]