Here are some stats about women entrepreneurs: Women start companies at 1.5 times the average rate in the United States. The absolute number of startups in Crunchbase with at least one female founder has more than quadrupled in the last five years, from 117 in 2009 to 555 in 2014. Women entrepreneurs in the United […]
There’s been a lot of talk about Instagram this past year or two. It’s a platform that is growing fast, much like Pinterest in its early years. Now that users can switch between accounts, it makes life easier to switch between your personal and business accounts. Before we get too much into how you […]
This month I interview a fellow Southern transplant, Dorien Morin-van Dam. Of course, she’s from the Netherlands, not the Midwest like myself 🙂 I got to know Dorien through the now-disbanded Social Solutions Collective. Just one state over, Dorien is doing some great work in Myrtle Beach, South Carolina doing work on TV and adding […]
I’ve been catching up on some business reading as of late, taking a break from re-reading my beloved Outlander series a fourth time. While reading, I came across a new “trend” for 2016 that really made me think “WTH?” from the article, 5 Upcoming Trends That Will Change How You Approach Social Media Marketing… […]
Let’s go ahead and state the obvious – Facebook is not very business-friendly. Anymore at least. Pages post content hoping someone will see it without having to click “boost post.” But before that can happen a page has to have people like it. And boy are pages getting desperate. Just this week […]
Even though I hated math throughout my schooling, I love numbers. Mainly numbers relating to stats and analytics. As a subscriber to Advertising Age, I get their marketing fact/stat packs every year and they are full of great insights and numbers as you plan your upcoming marketing efforts. As always, the stats are a […]
When I first saw it on Facebook I thought it was a hoax. But it wasn’t. Twitter is seriously considering dropping the 140 character limit of its tweets to allow you up to 10,000 characters. Pardon me for a minute, but WTFH?!?!?! Now I have to step on my soapbox. I’m still quite […]
I have know this month’s interviewee since she was in high school. I first got to know her and her awesome family through dance – she was one of the principal ballerinas at the dance studio my daughters attend. I told her when she got to college if she needed an internship (knowing she was […]
Every business needs to have goals. They could be financial, strategic or marketing in nature, but you still need to have them. I have goals for my business. I’m heading into year 5 of ME Marketing Services and 4.5 years in I have reached a major goal/milestone, financially speaking. Looking towards this next year […]
The blogging struggle is real. No, seriously, it is. In the world of digital marketing, you’d think blogging would be easy with thousands of topics to write about. Well, it’s not. Why? Because if you google every topic, you’ll find thousands of others who have chimed in with why their approach is the right […]