Instagram Stories are not a new way to share on the platform, but have been growing in popularity. Different components offered on the Instagram Story feature make stories stand apart from individual posts. Components on the Instagram Stories include interactive polls, attachments of links, question boxes, eye catching gifs and music. The proof of […]
Hello. Welcome back. Yes, we’re still here. Silly I know, right? We’ve done a bad job at consistently posting updated content on the blog after a great run of several years. Part of it is lack of time, part of it is lack of priority. But it’s been for good reasons. Let’s […]
Constantly brainstorming new ideas is probably one of the toughest parts of running any sort of social media or marketing campaign. You don’t want to feel like your social feeds are just recycling the same kinds of posts all the time — your followers are hungry for new content and marketers are expected to deliver […]
There is no doubt that this pandemic has made a major change in “normal” life. The repercussions of COVID-19 will most likely continue for at least a few years after this whole thing is over, as it has affected the whole economy. Whether it’s watching Netflix or online purchasing, digital consumption has increased a large […]
One mantra I’ve adopted while working in social media is to connect with intent. I have to have a reason to connect with someone because I don’t believe in connecting for the sake of padding my numbers. Over the years, we have done a series of 101 posts on the subject of connecting. In this […]
As this world is only getting more and more high-tech, we need to make sure that we don’t lose the importance of human interaction and personalization — and that doesn’t just mean adding your customer’s name in your emails. What is personalized marketing? According to Constant Contact, personalization is a strategy that involves collecting data […]
Without a doubt, your most powerful marketing tool, hands down, is your business website. This is where you can let the whole world know you are and what you offer. In fact, 92% of business owners believe that having a website is the most effective digital marketing strategy. Have you ever visited a website […]
The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social platform to ensure your […]
The outbreak of COVID-19 has undoubtedly caused a huge change in the world, creating a new normal for everyone, including businesses and consumers. From businesses staying closed to protect their employees, and customers to buying toilet paper to the point of it running out in every store in town, coronavirus has definitely made an impact. […]
What is the state of social media in 2020? Activity has definitely picked up over the first 6 months of the year, and looks to increase as the year progresses. Sprout Social recently released its annual Sprout Social Index, taking a deep dive into what marketers and consumers are looking for on social, and […]