With Gen Z-ers on the rise, strategies and tactics everywhere are adapting to how the generations work. One peculiar thing that sticks out to me, but I think is often overlooked about this generation, is the look to Twitter for news. We know that traditional news sources have been on the decline for a […]
In the past month, the media has been in a frenzy over something so simple… IHOP (International House of Pancakes) is changing their name to IHOb (International House of Burgers… Burgers?) Before they revealed the inspiration behind their new name the company offered up a guessing game to see if people would guess what […]
Many women have the same struggle as I – balance owning a business with being a mom (not to discriminate, this can apply to dads too!). We feel pulled towards giving 150% to our businesses while having children that need us to care for them, take them to school, dance, sports, etc. #thestruggleisreal My daughters […]
Social media (and digital) marketers are a dime a dozen. They’re everywhere and many people think they can aptly manage a business’ social media accounts with no prior marketing experience whatsoever. About 75% of the social marketers I got to know when I started my business seven years ago are no longer doing […]
“There is nothing more beautiful than seeing a person being themselves. Imagine going through your day being unapologetically you.” – Steve Maraboli. Easy enough, right? A while back I wrote about how to be more “you” in your business. Now that you’ve found a way, I imagine you might be finding an element of […]