There are currently about 80 million millennials in the US. They have well surpassed the baby boomer population of 74.9 million. Additionally, with an annual buying power of $200 billion, it is safe to say that they are the most advantageous markets for companies to be taking a look at. However, this target market […]
Working in social media marketing, there is something new to learn every day. A new algorithm to adjust your strategy to, a new platform to try, or even a new way to distribute your content. It’s important for all business owners, or at least those who run your social media, to keep up with […]
Influencer marketing is one of those buzzwords that has been floating around for a few years but has really gotten hot in the past 12-18 months. Everyone has this innate craving to be known – to be considered an influencer in their industry, whether it be interior design, cooking, art, or even… social media […]
Just figured out how to effectively use Instagram Stories for your business? Oh wait no, you probably just figured out Snapchat. That’s right, Snapchat is slowly on the verge of becoming sooo 2016… Instagram v. Snapchat So what is the big difference? Both platforms offer essentially the same product. While there are […]
“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly I came across the above quote and thought it to be a great illustration of how social media has molded itself into a business’ marketing strategy. Yes, social media is taking […]