Hello. Welcome back. Yes, we’re still here. Silly I know, right? We’ve done a bad job at consistently posting updated content on the blog after a great run of several years. Part of it is lack of time, part of it is lack of priority. But it’s been for good reasons. Let’s […]
Constantly brainstorming new ideas is probably one of the toughest parts of running any sort of social media or marketing campaign. You don’t want to feel like your social feeds are just recycling the same kinds of posts all the time — your followers are hungry for new content and marketers are expected to deliver […]
One mantra I’ve adopted while working in social media is to connect with intent. I have to have a reason to connect with someone because I don’t believe in connecting for the sake of padding my numbers. Over the years, we have done a series of 101 posts on the subject of connecting. In this […]
Without a doubt, your most powerful marketing tool, hands down, is your business website. This is where you can let the whole world know you are and what you offer. In fact, 92% of business owners believe that having a website is the most effective digital marketing strategy. Have you ever visited a website […]
What is the state of social media in 2020? Activity has definitely picked up over the first 6 months of the year, and looks to increase as the year progresses. Sprout Social recently released its annual Sprout Social Index, taking a deep dive into what marketers and consumers are looking for on social, and […]