There is no doubt that this pandemic has made a major change in “normal” life. The repercussions of COVID-19 will most likely continue for at least a few years after this whole thing is over, as it has affected the whole economy. Whether it’s watching Netflix or online purchasing, digital consumption has increased a large […]
As this world is only getting more and more high-tech, we need to make sure that we don’t lose the importance of human interaction and personalization — and that doesn’t just mean adding your customer’s name in your emails. What is personalized marketing? According to Constant Contact, personalization is a strategy that involves collecting data […]
The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social platform to ensure your […]
The outbreak of COVID-19 has undoubtedly caused a huge change in the world, creating a new normal for everyone, including businesses and consumers. From businesses staying closed to protect their employees, and customers to buying toilet paper to the point of it running out in every store in town, coronavirus has definitely made an impact. […]
TikTok has quickly become a major social media platform for 2020. And no, it has nothing to do with Kei$a’s song from a few years ago. This video-based social app has been pretty popular for about a year and is most commonly used by young adults (ages 12-25). The app is used to create and […]