This is the second post in the Social Influence Series. If you’ve missed the first post, it is listed at the bottom of this post.
Lately I have gotten a lot of questions about Klout, Kred and social influence. These are hot topics in social media right now. People are asking how effective these measurements are and if they are even worth putting any stock into.
Over the next several weeks, I will be blogging once a week on social influence. How Klout works. How Kred works. How to measure how influential someone is. Does it even matter?
If you’re not sure what Klout or Kred is, please read my introduction to the two.
Today I am starting off with a video, it’s about 10 minutes long, taking you on a tour of the Klout website and around it’s new design.
http://memarketingservices.com://youtu.be/L6edj_pDjF0
In the video, I will show you:
- Klout Moments
- Klout Topics
- Klout Settings
- Klout-Connected Networks
- Klout Scores
- Klout Perks
I invite you to tell me, what do you struggle with in regards to Klout?
Next Monday we’ll be taking a tour of Kred. Stay tuned!
Previous Social Influence Post:
An Introduction to Klout & Kred
While I think Kred and Klout are definitely important in some eyes, I don’t think either of them really do a great job of measuring real influence. They each have their strong points but I am looking forward to a time when there will be metrics that will be based on real engagement not gamed engagement.
Great video Mandy and I will certainly implement a few things that you mentioned; I will go trough all my settings. I didn’t know that all my Google+ updates need to be public…thanks for that.
Thanks Mandy for the detailed tour on Klout; I just said the other day that I couldn’t even get a speeding ticket with my Klout score. So, there is work for me to do 🙂
Great vid, Mandy. And thanks for the tips. Those things that you mentioned will be truly helpful.
I’ve never fully gotten into Klout. I guess it’s time I did? And thanks to you, I can figure it out!
Nice Mandy ! I have to look at Kred ! I have no idea how that works! Thanks for the tips !
I am way confused by the ups and down that they take when I’m pretty sure I’m doing the same thing as always! Thanks for the Kreds tips ! I learned a thang or 2! Can’t wait for the JP party this weekend !
Thanks Liz!
Still don’t do either. I just don’t have time right now but when I decide, I will revisit and listen again. Thanks for always great information for us ‘green’ ones.
Thanks Suzanne!
Hi Mandy!
I’m curious to get your take on the relevance of a Klout score to a Klout advertiser when it is an amalgam of behaviors on all these social networks. For instance, if a large portion of a person’s Klout score is attributable to Google Plus, they are given Twitter and Facebook options to share their experience with a “Perk” product. How legit is their product to their clients?
Hey Jim! Thank you for your response. I’m going to email you back on this one 🙂
Great video – thank you! You are so easy to listen to and you explain things so well.
Thanks Mandy, this was great. I’m so frustrated with Klout I haven’t bothered to investigate the “new” look they have. They still do a terrible job of measuring influence. My main complaint about them is that it’s a complete mystery how they come up with your score, and so many scores are completely “off” compared to other scores. I long for the day when someone will figure out how to REALLY measure social influence.