5 Tips for Success on Twitter

Twitter can be very successful for those who chose to use it. It’s fast-paced and brevity is something you must possess. With only 140 characters, all tweets must be short, sweet and to the point.

Twitter is my most successful platform. And it’s my favorite. I’ve found that you can have great conversations with people on many levels – as a sports fan, as someone watching a TV show or someone commenting on the news. Twitter is great to reach those who really influence you as well.

It seems everyone is on Twitter – the President, your favorite TV show, sports mascots – you name it! As time goes on, you’ll see more and more businesses take on this platform. To have success on Twitter, here are 5 tips to keep in mind…

1. Use it regularly.

What’s the point of setting up an account if you aren’t going to use it. I have seen more than my fair share of businesses set up Twitter accounts and completely abandon them after a week or only tweet once a month. Use it consistently to be seen.

2. Respond.

Thank people. Answer questions in a timely manner. Deal with the negative ASAP. I realize that sometimes you just cannot get to everyone – that’s okay! Some businesses will group several names together to thank them. Do what feels right and feels best for you.

3. Engage with your followers.

Ask questions. Share about yourself. Social media is just that -social. If you do not engage with your followers, you are simply broadcasting and not truly getting to know your community. You could have a few super fans in there that could really spread the word about your business.

4. Don’t be afraid to interact with your influencers.

Tweet them, respond to their posts. You never know what could happen! This is something beautiful about Twitter. Higher ups in business and government are more accessible here. You may get an aide or assistant responding back, but you get a response. This is also a great way to introduce yourself to them.

5. Remember it’s about them, not you.

Yes, you want to share information so your followers will get to you know, but using social media for business is not for you to sell and broadcast with every message. It’s about your followers and building that relationship that will translate into loyalty.

Do you have anything to add? What tips would you give to be successful on Twitter?

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