5 on the 5th Interview: Mojca Mars
This month I want to introduce you to someone I was recently introduced to, Mojca Mars of Super Spicy Media. Fellow social media peer and friend Ian Anderson Gray introdiced Mojca and I via Twitter. She is located in Europe and doing some awesome things on that side of the pond for businesses and their social media. I have enjoyed getting to know her and you will to!
Name: Mojca Marš
Title: Social Media Consultant
Company: Super Spicy Media
Twitter handle: @mojcamars
Question 1: Why did you choose to work in this industry?
Because I was good at it and I saw that the demand for good and effective social media managers and consultants was high.
At that time I was still working at the advertising agency, that was, before I got fired. I saw big companies creating their own Facebook pages and they suddenly needed someone with different skills to run that for them. Our agency didn’t do social media management so when I got fired, I started writing my own story.
Before I got laid off I was already helping a friend who had an ecommerce site manage his Facebook page. The results were good beyond belief. We were soon competing with bigger companies in the same space and that’s when I got hooked and been hooked ever since.
Question 2: How do you keep continuing your education and staying up on all the latest trends and changes?
I read, discuss and test. I read an enormous amount of articles about social media, books about it, watch videos. I also discuss about social media with my colleagues if I get the chance. What worked for them, what were the results? But the most vital part of educating is testing. I truly enjoy testing different approaches on social media, observing results and making conclusions. I publish those conclusions on my blog and educate others on that topic.
It’s hard to balance out the educating and working part, but both has to be done if you want to stay at the top of your game.
Question 3: What do you love the most about working in your industry? What bothers you the most?
I absolutely love the fact of how social media has changed the marketing landscape. Companies and brands can now connect with a user on the other part of the world within a few seconds. Even the smallest companies can achieve major successes on social media if they choose the right approach. I love to teach companies and brands on how to achieve that and go beyond the goals they set up for your business.
But what bothers me the most is industry’s lack of tracking social media analytical reports. A lot of social media managers rely on their gut feeling and create content without any insight into analytical reports. I’m definitely not saying that everything should be created based on analytical data (if that were true, we would probably all sound like a bunch of robots), but data shouldn’t be as ignored as it is today. It plays a vital part on a successful social media strategy, we need to accept that.
Question 4: What is the hardest situation you’ve encountered in your business and how did you handle it?
I mean … I had clients leave me at the beginning of my journey, I had to let clients go, I was dealing with late payments, I dealt with failed campaigns but I don’t think this would even qualify as hard. I perceive these situations as different tests. All of us are going through situations like this, the winners are the ones who will persevere.
Maybe I have a problem of taking these situations too easily. I always take a step back, acknowledge that things aren’t as hard as they may look at first and solve problems efficiently. I don’t want to spend my time thinking about the problems, but I find a solution and move on.
Question 5: What is the best business advice you’ve been given and why has it stayed with you?
Charge more. I have read so much content on charging more by Brennan Dunn and that changed my perspective and business in a way I couldn’t imagine. After constantly reading his content I decided to make drastic changes in my business. Based on the results clients were getting from my work I realised I’m seriously underpricing my services.
I completely changed my business after it. I created different packages, my proposals got an update, I started communicating differently and that enabled me to double my income in just a few months. The best thing of all? I attracted even better clients and even though I raised my prices significantly, they were a lot happier than previous ones.
One for the road…
Bonus: If you could come back to life as any person from the history, who would it be?
Steve Jobs. Because he was a badass.