Live Video Streaming and 360° Video, Are You Ready?

Live Video Streaming and 360° Video, Are You Ready?

Since the emergence of social media, marketers have fantasized about the next big thing to hit the industry. New platforms, features, devices and applications have entered the ring to compete for the attention of marketers. While all have been harnessed for their potential, nothing has peaked the interest of marketers like 360° video and live video streaming.

 

This new form of storytelling has led users and businesses alike to plunge headfirst in exploring the potential and features these innovations offer. Brands like Red Bull, Adidas, GoPro and the New York Times have already begun implementing 360° video by releasing videos on YouTube to showcase their products and news events. Buzzfeed has been one of the leading media platforms to utilize the live video streaming feature to release breaking news, explore cultural rituals, and even to live stream kittens sleeping in a box. See below.

 

 

The current conversation about the future of video marketing through 360° and live stream video is polarized. Many professionals argue that these new technologies and devices are critical for brands to boost their connection with audiences; others believe that it inspires and produces lazy, rushed, ineffective content.

 

While 360° and live stream video offer marketing potential for businesses, it also possesses great potential for backfire.

 

The benefits of both 360° and live stream video include an immersive environment, transparency of products and services through unedited, unscripted content, and engagement with an audience in real time. However, factors to consider when using 360° and live stream video include which platforms support this new technology, what is the reach potential, engagement of the targeted audience, and the efficacy of produced content.

 

When considering the integration of these advanced video marketing tactics serious research must be conducted to decide whether this medium will benefit your business.

  • Will it place your product or service in the best light?
  • Is this level of transparency necessary for your brand?
  • Do you have the appropriate physical and human capital to produce quality content for this media?

 

Although research is beneficial when predicting an outcome, it does not guarantee the success or failure of a project. The most sure-fire way to gauge if 360° video and live stream is the right move for a marketing plan is to take a chance.   

 

Will your business try live streaming video this year?

 

4 Underused Ways to Promote Your Brand on Social Media

4 Underused Ways to Promote Your Brand on Social Media

Here are some social media statistics if you’ve ever doubted the power of social media for business:

Source: http://sproutsocial.com/insights/social-media-for-business/

However, more and more people are branching out from the social media norm of regular posting and going to other platforms – Instagram, Snapchat, Pinterest, etc.

While none of this totally shocking, there are opportunities to really get creative and outside the box with your social media marketing. With so much of your competition now on the same platforms, you have to dig deeper and look for other unique ways to get noticed and capture your target audience’s attention. Here are four underused, creative ways to promote your brand on social media:

Tweet Chats

tweetchat

Tweet Chats are a great way to raise awareness of your brand on Twitter. If you’re not familiar with these, think of it like a group chat, except everyone follows the conversation via a hashtag. Every time I have participated in one, I’ve walked away with more followers and more people who now know about my business.

This is something you can host or you can simply just be a participant in. One of the best programs to use for this is tweetchat.com.

To read up on Tweet Chats, Buffer has a great guide to these that is a great starting point. Maybe one night someone will tackle a #southerncchat? 😉

Facebook Live Videos

Facebook Live is the “hot” thing right now on the platform and there are a multitude of ways you can use this to your brand’s advantage. Here are just a few –

  • Tip of the Week Video
  • Weekly Broadcast
  • Sneak Peeks
  • Cooking Shows
  • How-to Videos

The key to making Facebook Live videos work for your brand is planning them and promoting them. If you did an on-the-fly Facebook Live video, you’d be at the mercy of who happened to be online at the time you went live. If you planned it out and promoted it (via organic posting or social ads), people would know to be online at that set day and time to tune-in.

Specials/Sales via Snapchat

file-1

This is something I’m seeing more of. With the limited time-ness (if that’s a word) of Snapchat, this makes the deal seem very exclusive. A lot of brands are still hesitant to join Snapchat, but for those who have made the leap, they are doing quite well with it. There is an ocean of opportunity if your target audience is one that uses this platform a lot.

Example: Promote on your brand’s social channels to follow you on Snapchat for limited time, exclusive deals. Then every couple days post a Snap that says to come in for 25% off item, if you’re a retail store, or if you’re a service-based business like myself, you could create a Snap for a free 30 minute consulting session.

Host an Open House Online

If you are a realtor, this could be one really creative way to set you apart from your competition. Hosting an open house online consists of posting a video or slideshow showcasing the best feature of each residence. You can narrate a walk-through, give decorating ideas and talk about what the seller is willing to offer with the purchase. This is a great way to weed out those who are not seriously interested and for the buyers, this may help them decide if they really want to take the time to go and look. This has a great potential to bring clients to you because of the creativity and the extra effort you go to. Plus, it’s out of the box from the realtor-norm.

This could be done on Facebook, YouTube, Pinterest, Instagram – and with a link to a video, the posting options are endless!

 

Any of these four ideas can be modified for any business-type, not just the examples I gave. Are you willing to give any of them a try?

 

This post was written for and originally appeared on The Southern C website and has been republished with permission.