8 Common Social Media Marketing Mistakes & What to Do About Them

8 Common Social Media Marketing Mistakes & What to Do About Them

When being in business, mistakes will happen. When using social media to help market your business, there is a huge opportunity for mistakes to happen. Knowing how to avoid them is key.

 

The world of social media marketing is gigantic. With numerous platforms to choose from, conflicting advice and strategies floating around, it’s not surprising to see so many businesses floundering about not sure if they are doing their marketing right. That’s where the mistakes happen. Off-brand messages getting posted. Too many, or too few, posts getting published. No analytics being tracked.

 

If you see yourself there, or if you are trying to avoid being there, help is here. Here are 8 common social media marketing mistakes I see businesses making, and some suggestions to help:

 

Doing More Than You Should

 

Often when a business decides to use social media, they think they need to do every.single.platform. If a marketing professional tells you that – fire them. You need to find where your audience is and focus on that. If that turns out to be Facebook and Instagram, then focus on those two platforms only. If it’s just Instagram, do only that. There is no need spending time on a social media platform that you have no audience on.

 

According to the latest data from Pew Research Center in November 2016, here is the demographic breakdown of the major social media platforms:

 

 facebook

instagram

 

 twitter

 linkedin



 pinterest

 

 Not Tracking Your Results

 

If you are not looking at your analytics on a regular basis, you’ll have no way of knowing if you social media efforts are working. Every platform, save Snapchat, has their own analytics component. Most social media management programs have them as well. To know if you are being effective with your social media marketing, you need to be consistently measuring your social media marketing efforts – weekly, monthly, however frequently you deem necessary.

 

If you are unsure what key metrics to look for, Sprout Social has a fantastic guide here.

 

Inconsistent Posting

 

Not having a plan, or posting consistently, is a mistake. Posting too much will lead people to stop following you. Not posting enough will leave people out in the cold because they will not know what’s going on. So, how often should you post?  That’s up for you to decide for your own business, however, here is my general recommendation:

  • Facebook: 1-2 times/day
  • Twitter: 5-6 times/day
  • Pinterest: 5-6 pins/day
  • Instagram: 1-3 times/day (depending on your business)
  • LinkedIn Company Page: 3-5 times/week
  • Snapchat: TBD based on your business type

 

Having the Wrong Message

 

Your social media posts should not be all broadcasts or worse yet, off-brand. People do not want to see sales pitch after sales pitch. Build a relationship with your fans. You want to use social media to educate your fans, yet build that relationship to establish trust. That last thing you want to do is to go off-brand to the point you leave them scratching their heads wondering if a 10 year-old is running your social media.

 

No Call-to-Action

 

Even though you want to limit your sales-y pitch posts, you do not want to forget your calls to action. People need to be prompted to do something. The CTAs (call-to-actions) can be something as easy as asking fans to like, comment, retweet, or share. CTAs lead to more conversions, not to mention more awareness for your brand.

 

Your Followers are Fake

 

I’ve become more active on Instagram with my business account and one thing I’ve noticed is newer accounts with unusually high following totals. When I go and look at who is following them… it’s mostly spam accounts. Even a “competitor” of mine is doing this. First of all, this is a Terms of Service violation that runs you the risk of having your account deleted, and second of all, this is an ethically wrong business practice.

 

Not Staying Up with the Latest

 

Social media is ever-evolving. Platforms change. Rules change. You cannot rely on articles and advice from two years ago. What everyone was suggesting in 2015 honestly is not applicable in 2017. When you seek advice or look at articles on Google, make sure to check the date of the article or source.

 

To stay up with latest, subscribe to a few blogs. Here are a few recommendations:

 

Trying to Do it All Yourself

 

This is the biggest mistake business owners make. Social media for your business can take all of your time, if you do social media right. As a business owner, you can outsource this to a social media strategist, or have someone in-house handle your social media.

 

Mistakes will happen. We’ve made them before – no business is perfect. The key is to learn from them and grow.

 

What other mistakes do you see businesses make on social media? Did we leave anything out? If you have any suggestions you’d like to add, please share them below in the comments!

 

If you see yourself or your business struggling with any of these, drop us a line and let us know – we’d love to help you get on track!

 

13 Social Media Tools to Make Your Life Easier

Tools to Make Managing Your Social Media Easier

TRUE STORY: A few months ago I attended a conference (no surprise there). Throughout many of the sessions, many, and I mean MANY social media tools and programs were mentioned. I saw people feverishly jotting down the names, looking up the apps on their iPhones and such. People were all over these programs like they had never heard of them before. Owning the business that I do, I have tried just about every single one that was mentioned.

There are SO many programs out there that anyone could spend a month trying them all out and still not know which one to use or what direction to go. Trust me, I’ve been there. After five years in the social media business, I’ve seen so many programs come and go, you have to look for ones that have staying power.

So to make it easy for you, or aynone who stumbles upon this post, here’s my list of social media tools you can use to make YOUR life and your business run MUCH easier…

Social Media Management/Post Scheduling 

Being able to schedule out posts will make your life A LOT easier. However, you still have to be available to engage in real time with people – respond to questions, take care of issues that pop up – you can’t brush it under a rug. Here are four programs you can’t go wrong with. I do suggest you take the time to explore each of them on your own, rather than me list out the pros and cons of each 🙂

  • Hootsuite – With both free and paid options, this program has both mobile and desktop versions.
  • Sprout Social – This program starts out at $59/month but does allow you to try 30 days free. This is the program I have been using since I started so I would say I am biased towards it 😉
  • Buffer – A lot like Hootsuite, with the capabilities, Buffer offers a free option all the way to Enterprise levels based on your needs.
  • Facebook – Every Facebook page has the ability to schedule posts itself. This I love. For all of the Facebook pages I manage, we do this no matter if we manage their other social accounts as well.

Instagram

  • Schedugram – Even though Buffer and Hootsuite can schedule and post to Instagram, if you just need to only schedule to Instagram, this would be the program for you. It’s not free though – the cost is $20/profile.
  • Iconosquare – This one provide analytics and more marketing choices for your Instagram account and starts off at $49/per Instagram account.

Pinterest

  • TailWind – If you are seeking a program just for Pinterest scheduling, this would the one for you. They’ve just added some Instagram abilities, but I haven’t played around with that year. For annual cost of $120/account, this is the way to go for Pinterest, in my opinion. They have larger plans, but unless you want mack daddy analytics, which is what you would be paying for (and you can get the majority from Pinterest for free), go with the cheaper version.

Twitter

  • Tweetchat – Tweetchats are a great way to expand your brand online and increase your community. If you are going to hold or participate in a Tweetchat, then this program is the way to do it. You won’t keep up otherwise. Oh, and this is free.
  • TribeBoost – This program is based out of Brunswick, Georgia and does a marvelous job of helping you grow your Twitter following.

Analytics

When it comes to analytics, each platform has their own and they typically provide the best. Google Analytics provide THE best website analytics I have come across. Of course, when it comes to comparing your social accounts to your competitors, well, that could be another blog post all in itself since there are another set of sites and programs you could use. We’ll stick to this list for now:

 

I’m not going to get into photo editing and such – that’s another post for another day. These tools are here to make your business’ social media run easier so you can get back to running your business.

If you have questions about these programs, just tweet me at @memktgservices or drop me an email at mandy@memarketingservices.com!

 

 

(Disclosure: Sprout Social link is my referral link as a part of their Sprout All-Star program)

4 Tips for Social Media Time Management

Raise your hand if you’ve gone onto Facebook to check on a client page and you go down the rabbit hole and come up 3 hours later and have nothing done!  Yes, I have done it too.

Recently I surveyed my fans and followers about their biggest social media struggle and time management was overwhelmingly #1!

With several different platforms to choose from, it is easy to get lost down that rabbit hole. Here are my tips to more effectively manage the time you have for social media.

1.  AUTOMATE!  The more you can automate content, the better. Hootsuite, Sprout Social and Buffer are three popular platforms.  All of these allow you to schedule posts for Facebook, Twitter and LinkedIn.  A good Google+ scheduling tool is the Do Share extension for the Google Chrome browser.

What I suggest is take about 1 hour, once a week, to schedule your content for the next week.  You can then spend the rest of your time responding and interacting!   This is what I do my myself and my clients.

2.  PLAN AHEAD!  If you have a goal to blog 1-2 times per week, dedicate time each week to spend writing and scheduling those posts.  This will save you from the “oh crud” moment you have when you realize you are suppose to have a post up in 12 hours!  WordPress sites have scheduling functions within them to schedule a post for the future.  For example, I am writing this post on Sunday afternoon and it will be published Tuesday morning.

The plan ahead suggestion applies to more than just blogging – plan ahead as much as you can for everything.  This will keep your organized and in a routine.

3.  NOT DO IT ALL.  Yes, I did just say you do not have to do everything.  Many businesses think they need to have a presence on every.single.platform when in reality, they don’t.  If you know your target market posts on Facebook more than any other, then concentrate on that one.  There is no sense in wasting your time updating 5 or 6 social media platforms when your customers are only on Facebook or Twitter.

Concentrating on those platforms that your target market is on and forgetting about the rest will free up a lot of time.  Trust me, it easy to lose time on these platforms – just stick with what works!

4.  TIME YOURSELF.  Decide how much time you want to spend on each platform and then set a kitchen timer or an alarm on your smartphone to buzz when your time is up.  For example, if you want to set aside 30 minutes per day on Facebook, set the timer to start when you do and then it will let you know when your 30 minutes is up.  At that time, move on to something else.  I know of several who do this and swear by it.  Placing a time limit can force you to concentrate on what you need to do and get it done.

I hope by implementing these tips, you will find your time better managed and your product increased.

What tips would you give to better manage your time?  Comment below, I’d love to hear them!

Want more?  Click here for my Top 10 Social Media Tips.

8 Social Media Tools You Cannot Live Without

If you are just starting out in social media or just confused about social media, you will find there are a lot of social media tools out there for you to pick from to help you.

There are social media tools to post, analyze, list, email…you name it, it’s out there.  Having the right tools will help you to create a successful social media campaign or even your own social media business.

I have pared down the list of everything out there to these 8 essentials and yes, I do use them all.  Since there seem to be more Twitter management tools out there over anything else, we will start with that.

  1. ManageFlitter

ManageFlitter is a great tool to use to manage your Twitter followers.  With their free program, you can sort through who follows you, who doesn’t, who hasn’t ever tweeted and who hasn’t tweeted in a really long time.  It’s a great Twitter clean-up tool for you to use to keep only the best of your Twitter followers.  They have a Pro version that you can upgrade to that provides more advanced tools.

2. TwitList Manager

I talked about TwitList Manager in a previous post, 3 Programs to Effectively Manage Twitter.  This is great tool to place your Twitter followers in a Twitter List. When you start getting tons of followers, you will want to organize them into lists to better follow them.  With Twitter, you can have up to 20 lists.  I have some for those on Social Media, Non-Social Media, Georgia Football and friends, to list a few.

3. Social Bro

Social Bro is a really neat Twitter analyzer.  I use this as an extension on my Google Chrome browser.  With Social Bro, you can analyze your followers – find out where they are from too, manage your Twitter lists, compare your Twitter account to a competitor, get reports on your best time to post and follow & unfollow people.  This is newest tool I’ve started using.  It does provide some of each of the previously mentioned tools, but you can use each for something different.

4. Twellow

Twellow is like the Yellow Page directory of Twitter users.  Completely free to use, with Twellow you can type in your industry keywords and Twellow will provide you a list of who to follow.

5. SocialOomph

I also referenced SocialOomph in my previous Twitter post.  This is a great program to auto-follow new followers and send automatic direct messages to your Twitter uses for a very low cost per month.  Very worth it!  SocialOomph provides other levels of use, but I use it primarily for auto-follow and direct messages.

6. Buffer

Oh how I love Buffer!  Buffer is a great program that you can also get as an extension for your Chrome or Firefox browsers.  According to the Buffer site (which explains it better than I could!), “Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long.”  Talk about easy!

7. Overall Social Media Management Software.  There are 2 popular choices, so I am mentioning both.

Hootsuite
Hootsuite provides a platform for you to schedule your posts for Twitter, Facebook and LinkedIn.  You can also respond to posts and pull in your different streams to view them all on one screen.  Hootsuite is free up to 5 profiles.  If you need more than that, you can go Pro or Enterprise.

Sprout Social

Like Hootsuite, Sprout also provides you a platforms to schedule and respond to posts from Twitter, Facebook and LinkedIn.  Sprout Social does not have a free version, but they start out very affordable.  I use this one.  Sprout also provides detailed analytics on each of your linked accounts.  With Sprout, you can manually pick a time or you can pick from the peak posting times they give you.

8. Aweber

Every successful social media marketing plan includes an email element.  I choose to go with Aweber.  Aweber integrates nicely with WordPress, Twitter and Facebook to provide avenues to gain subscribers.  You can choose from hundreds of templates for your emails.  There are other programs to choose from, but if you are starting out, this is a great one to go with!

Hopefully I didn’t totally overwhelm you with this list!  These are all fabulous programs to use.  I encourage you to check each one out to see what works best for you.  If you have one you love that I didn’t list, please comment below and tell me what it is!!

If this did overwhelm you and you’d rather someone else handle it, please contact me and let’s see how we can work together!