Study: Most People Share Links Without Reading Them

Here is one marketing stat that will may (or may not) surprise you…

 

According to a new study by computer scientists at Columbia University and the French National Institute, 59 percent of links shared on social media have never actually been clicked.”

 

Yep. Cited in the Washington Post this summer, most people share articles without ever reading them. I do it. I know you do it.

 

Did you read this before you shared it? This post is a test to see if anyone is actually reading…

 

Comment below and let me know if you read before you share (it’s okay to admit if you don’t).

 

This itty bitty post was inspired by Mark Schaefer’s post, Why it’s a very good sign that people don’t read your content.

 

 

 

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Mandy Edwards

Owner/Social Media Strategist at ME Marketing Services
Mandy is the founder of ME Marketing Services, a social marketing company located in Statesboro, Georgia. A proud graduate of the Terry College of Business at the University of Georgia she has a thorough marketing background of over 14+ years covering sales, event planning, local store marketing, advertising and now social media.In the fall you can find her along with her family at Sanford Stadium cheering on their beloved Georgia Bulldogs. Mandy has been mentioned in Forbes and Crain's Chicago Business, named to the Statesboro Herald's Top 20 under 40, has been ranked as a Top 100 Social Media Power Influencer by StatSocial and is a Sprout Social All-Star Influencer. In 2016 she was recognized as a member of the University of Georgia's top 40 Under 40 Alumni.
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