4 Social Media Trends We Will See in 2015

4 Social Media Trends We Will See in 2015

Has another year seriously passed? I seems like it was 2005 – my oldest was one, Facebook was just an idea in Zuckerberg’s head and heck, we all still had flip phones.

Social media has evolved in the past 10 years thanks to smartphones, tablets and the always-connected lifestyle the majority of us have adapted. If you told me 10 years ago that I’d have a phone with an app to order pizza or tell me the traffic, I would have laughed at you.

We’ve come leaps and bounds. 2014 saw a record amount spent on social advertising. Facebook topped well over 1 billion users and Instagram is now surging as a top social media platform.

As the industry is ever-evolving, we will see no shortage of changes this next year.

Facebook’s Algorithm Will Limit Your Posts

As previously announced, Facebook will start limiting the reach (drastically) of posts that appear to be salesy, like ads. They want you to spend money to get those posts seen. So what does that mean to you? Retool your Facebook strategy, if you even still have one. Make sure your posts are of value. Provide your fans quality, non-salesy content that encourages engagement. Even if only 100 people see it, if 75 of them are commenting or sharing, it’s still a success. Quality matters.

 

Instagram Demands to be Taken For Real

Yes, you can still Instagram pictures of your dinner, but with the major growth this platform saw in 2014 (200 million users!), expect it to grow even more. Imagine Pinterest in 2013. That’s Instagram now. More and more businesses are using this to reach their community, in fact according to the Social Media Marketing Industry report, 42% of marketers are planning to increase their use of the platform this year, compared to 38% in 2013.  I’m following just as many businesses now as I am people. The posts are quality and entertaining. This platform gives you the chance to show your business’ personality. Relating matters.

 

Content Marketing Will Become the Centerpiece

Content is huge right now. It’s become the vehicle for information, education and sales pitches. More content is being published on the web than ever before. My friend Mark Schaefer wrote about one of the consequences of all this content – content shock. The premise is that we will get to the point there will just be too much content out there for us to ingest. We are speeding towards that, but first make sure your content provides value and is respected by your community. That will stand out when this shock happens. The message still matters.

 

Social Advertising Becomes a Requirement

For some businesses, social media advertising is already a requirement. More money is being allocated to this every month. With Facebook’s changes and Twitter’s new business offerings, expect to see more ads in your social feeds. If the business is using them correctly, that’s not a bad thing. Watch out what you promote – it needs to create value for your community and help you meet your end goal. Money matters.

 

I’m sure you could google “2015 social media trends” and see more than these 4 I’ve listed, but these seem to be the biggest four to me.

What trends do you see happening in 2015? Are you excited about any of them?

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Mandy Edwards

Owner/Social Media Strategist at ME Marketing Services
Mandy is the founder of ME Marketing Services, a social marketing company located in Statesboro, Georgia. A proud graduate of the Terry College of Business at the University of Georgia she has a thorough marketing background of over 15+ years covering sales, event planning, local store marketing, advertising and now social media.In the fall you can find her along with her family at Sanford Stadium cheering on their beloved Georgia Bulldogs. Mandy has been mentioned in Forbes and Crain's Chicago Business, named to the Statesboro Herald's Top 20 under 40, has been ranked as a Top 100 Social Media Power Influencer by StatSocial and is a Sprout Social All-Star Elite. In 2016 she was recognized as a member of the University of Georgia's top 40 Under 40 Alumni.
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  • I think there’ll also be a lot of businesses moving towards doing as much of their own social media as possible rather than outsourcing it. Social media management by specialist firms has boomed recently because, like SEO in its early years, many business people have heard a lot about its power, but don’t quite understand it.

    I think that as more and more of them get into it, come to understand how it works, and realize that it’s actually a lot of fun, they’ll want to do it themselves.

    • I can see more businesses moving to do their own, but I see just as many outsourcing it because they find it too much for them to handle. Most restaurant and retail businesses are increasingly doing their own, while the professional services & B2B ones are hiring social management companies.

      There is definitely a lot to keep up with when using social and those that can manage their own and stay on top of the changes are definitely businesses to learn from!

      • Re restaurants and cafes doing their own: Yes, have seen that in my city of Perth. there are heaps of very popular and active Facebook pages for local restaurants, cafes and bars. They seem to take to it like ducks to water. I think this is because they are already offering social services, and therefore find it quite easy to make the medium work for them.